Le Business Plan de l'entreprise Dewali

1. Who you are

Name of business: Dewali

Business address: 55 rue Dangeau 75016 PARIS

Telephone number: 06

Date business commenced: January 2011

Legal status (e.g. sole trader, partnership, limited company): Partnership

2. An executive summary (This is an overview of the business you want to start. i.e., what you want to sell)

The product we are selling is an ozone extractor which is a machine that transforms oxygen into ozone, purifies the ambient air and makes smells disappear. What's more, our product can be used to clean up polluted areas. We found this innovation working in our laboratory. We wanted to create a product that is useful as well as ecological.

Our personal core values as well as our skills in chemistry and green technology encouraged us to launch this business.

3. Business objectives

What are your short term objectives: We would like to find investors to raise enough capital to develop our company and sell our product in Europe, as it is already sold in France.

Our sales in France:

What are your medium term objectives : We expect to open more factories (at least 3 more before 2016) in order to produce enough for the increasing demand and the European market.

Predicted turnover for the three factories:

What are your long term objectives? We would like to increase our market shares to continue our development worldwide.

4. Pricing

What is the basis for calculating your prices?

Raw materials, patent, factory, production, distribution.

The production of our product costs 50€ per product with overheads included. We need metal, glass, electronic components and an electric fan.

We import most of our raw materials from Russia and China but it is built in France. We patented our process of purifying the air in 2008 which cost 3000€.

We did all the research ourselves with help from engineers. We started commercializing our product in 2010. So far, we haven't had a lot of customers (about 25) so we handled distribution ourselves but from now on we will hire a logistics company. The distribution costs are included in the price of the product.

The machine costs 300 Euros for a purifying area of 100 square meters.

5. Customers

Who, where and how many potential customers do you have?

We already have 25 customers in France which are exclusively agribusinesses. Our actual customers use our product mostly to avoid bad smells. Nevertheless, 85% of our customers are companies which pollute a lot. They would like to reduce their CO2 emissions to avoid high taxes in Europe. These companies often buy more than one machine depending on the size of their premises:

...