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Debate on the effect of globalization on the culture

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Chevalier Sarah & Engelmann Tudi

DNL – Discuss on the globalization:


The globalization represent he integration of economies, industries, markets, cultures and policy-making around the world.

The first document is an extract from a famous British newspaper named The Guardian Weekly showing an article from Luke Harding made in 2001 about MacDonald's in India.

The document deal with the idea of the easy access of MacDonald's for young people in India and the fact that firm respect food culture by not selling beef for example.

However some people like “Vandana Shiva” underline the point that transnationals firms like MacDonald's are selling junk food at expensive price and which is “unIndian”.


The second document is a cartoon made by Andy Singer and which illustrate the influence of the American Supremacy with them soft and hard powers.

A Nike branded warship is bombing a country with Coca Cola cans, IT industries such as IBM reach the beach and take control of people with rifles to show the strong influence of new technologies.

There are also planes which are dropping TV's all around the country, the locals populations looks scary but they are following the way order of the military guards illustrated by Mickey figures.

Our key question is the following: How does the globalization influence our culture?

Negative aspects:

- Young people in India lost them culture with the globalization because they consume new type of food which is bad for the health and far from them food culture.

- While globalization opens doors it also leads to blending of cultures and the deterioration of unique cultural differences.

- The gap between rich and poor increase like environmental pollution

- Those firms represents opponents for the local food restaurants.

- The employees have to face hard management from the fast food at work and they need to work very hard to have a decent salary.

Positive aspects:

- Globalization has allowed for people to be able to attain goods and services not previously available (you can find Coca-Cola, McDonalds and KFC in most major cities throughout the world).

- Globalization has allowed people to become familiar with the culture of other countries allowing for a greater understanding.

- In light of advanced technology, higher demands from markets and faster turnaround times, globalization has become a staple for world commerce.

- Give the possibility for people to learn and speak different languages.

- Efficient markets should be what every economy strives for. If you can improve the way you produce by doing things such as outsourcing certain processes or buying from an overseas supplier that offers discounts, you can then afford to lower your selling price and increase the demand.


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