Marketing Mix

SUMMARY

I. INTRODUCTION 2

A. Presentation of the product 2

B. Positioning 2

C. The request 2

D. The competitors 3

E. The targeting 3

II. MARKETING MIX 3

A. Product Mix 3

B. Pricing Mix 4

C. Promotion Mix 5

D. Place Mix 6

I. INTRODUCTION

A. Presentation of the product

Nutella is a hazelnut spread create in 1946 by the Italian firm Ferrero. But it is only in 1965 when the product has this name. This change of naming is because Ferrero wants to sell its product in all Europe with a name simple to hold. To realize this project the Italian company settles in France. 40 years later, Nutella became the most popular hazelnut spread in the world. In France, it represents 83 % of hazelnut spread’s market. Nutella offers a unique and high-quality tasting product that is nutrition sans offers convenience and versatility.

B. Positioning

Ferrero a well-known and top company world wide, it is especially regarded for its prestige and line of fine products, such as Rocher, Tic Tac’s, and Kinder- eggs. Similarly, Nutella’s position is based on its:

Uniqueness

Excellence in quality through our

Great taste

Notoriousness

Convenience and Versatility

In addition, the different lines of Nutella: including the original Nutella-chocolate hazelnut spread, the Nutella and peanut butter swirls, and the Nutella bar appeal and meet the specific wants of each market segment. Furthermore, we predict that Nutella is a chocolate spread market leader in the United States as it has been in Europe.

C. The request

Nutella is a product which answers a very wide request. It affects all the sectors of society and a population from 5 years to approximately 35 years. The market is thus consequent and it appears in constant evolution.

D. The competitors

Nutella really have no competitor whereas this product is expensive. The only products taking its market shares are products basing their strategy on a price low cost.

E. The targeting

The targeting is made by a differentiated marketing. Indeed, there are several segments on the market of Nutella: there are 4.

II. MARKETING MIX

A. Product Mix

The product is a combination of roasted hazelnut, skim milk and cocoa create a creamy, chocolaty taste with a hint of that roasted nut flavor that will delight your taste buds as you enjoy each delicious mouthful. Just

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