International strategy

International Strategy

Future megatrends

Future products and future demand

Strategic forecasting

Trends in megatrends

During the last century industry focus has been heavily influenced by four main eras, where the current creativity era set new perspectives for companies, industries and nations.

Creativity era, Internet era, productivity era and mass production era

The world is accelerating

Faster pace is relevant for products, employees and even whole companies

Upcoming events and discoveries of the 21st century

• New strength distribution in the world
• Economic development of new economics (BRICS)
• Climate changes
• Terrorism and international conflicts
• New international conflicts
• New international and regional groupings
• The lack of water and other natural resources

Super products

Product or service with features that customers do not expect, however, perceive them and they are willing to pay for

• Products with extreme parameters of usual characteristics
• Extremely customized product
• Products with surprising characteristics

Problem areas that need to be handled at launching onto the market:

• Ensure a sufficient supply of news, ground-breaking, crazy ideas
• Master the marketing of new products introduction and correctly anticipate the demand
• Overcome legislative and other barriers
• Master the cash flow and profit management

Super product - sources of ideas

Combination of multidisciplinary knowledge

• Phase: we explore customer’s needs
• Phase: we seek for analogous solutions other disciplines (botany, anthropology…)
• Phase: transferring the method to our conditions, building a prototype, testing

SCAMPER Method:

Substitute: e.g sugar by sweetener, glass by plastic, and acrylate instead of steel

Combine: e.g combination of a motorcycle and bicycle = motobicycle

Adapt: city collapsible motorbike or motob-icycle

Modify: fuel engines to ethanol or LPG        

Put: microchips in shoes, navigation on bicycles

Eliminate or reduce: using self-service cash desks we eliminate cashiers

Interdisciplinary approach: licensing

Demand

Total quantity of products that could be purchased by given market segment in a given area, time, in a certain competitive environment and using certain marketing tools:

Prospective demand

Accessible demand

Target demand:

Current (normal) ➔ domestic and foreign

Strategic (future) ➔autonomous and actively created (both domestic and foreign)

...