Melvita Market Study

MELVITA Market Study

China most important importation of cosmetics from:

• Japan
• France
• Korea
• Usa
• Uk
• Belgium
• Italy
• Switzerland
• Spain
• Canada
• Germany
• Australia
• Poland
• Thailand

Mainland China is the world's second largest market for cosmetics, neck and neck with the US, but its average annual growth of 12% could by 2025 put it firmly in the lead.

Its imports in 2021 jumped by +49% compared to 2019, and its market will grow by 13% in 2021.  France is now China's 2nd largest supplier (on a par with Japan), with growth of +59% between 2019 and 2021.

 Among the major market trends are: perfumes and toilet waters, male cosmetics, natural and organic cosmetics, and new technologies applied to cosmetics.

 Since January 12, 2021, a new regulation has come into force that allows the export of ordinary cosmetics (with the exception of sunscreen products and hair dyes) to China without animal testing. This economic and regulatory context offers many opportunities for French manufacturers.

Things to remember:

•  Mainland China is the world's second largest market for cosmetics
• Average annual growth of 12% could reach 2025
• Its imports in 2021 jumped by +49% compared to 2019, and its market will grow by 13% in 2021.
• France is now China's 2nd largest supplier, with a growth in exports of +59% between 2019 and 2021.
• Among the major market trends are: perfumes and toilet waters, male cosmetics, natural and organic cosmetics, and new technologies applied to cosmetics.
• Furthermore, as of 12 January 2021, general cosmetics no longer require animal testing for validation of the registration dossier. This is a great opportunity for all organic cosmetics!
• And don't forget, the registration of your brand is a prerequisite before prospecting on the Chinese market.

BIO

In the last ten years, the cosmetics market in China has grown very fast. Its growth is stable and this market remains promising. Indeed, the knowledge of the Chinese about the different virtues of organic products is still insufficient, but it is growing, as is their interest in these products. Indeed, the "green" side of these products is attractive to the Chinese because they are very receptive to all notions related to nature. In traditional Chinese philosophy, the environment is perceived as a whole balance that must be maintained. Their culture therefore already gives them an interesting approach to the environment, as well as a deep respect for nature (very important in traditional Chinese medicine for example). Moreover, scandals linked to the lack of hygiene and health problems are not rare in China. This kind of natural product is therefore more reassuring for them.

Competition

In China, the best-known French brands of medical cosmetics are Vichy, La Roche-Posay and Avène. The brand of the company L'Oréal still has the largest coverage in the Chinese market.

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