How to realize a market study

How to realize a market study?

He is the custom to realize a market study, that is: know whom you address, which may be interested in your project, thus buy what you propose and who are your competitors. This stage is very important because it is going to determine if your project is worth that you invest with the energy, its purpose there being to collect a maximum of information on the market at which you aim

You have 2 options: either realize yourself your market study, or pass by a cabinet(office) of study

A market study comes in several stages, more or less pushed, best being of course to go farthest possible to be the most realistic possible. In any event, realize a market study establish a proof of seriousness for your partners and for your investors

The demand(request) corresponds to the target which will consume the offer that gleam you intend. It is the so important stage that you have to grow at the most. It is essential that you make(do) correctly the segmentation of your clientele to define correctly to whom you address and so to offer the most adequate offer. You can realize polls(soundings), panels to refine your searches(researches).

A) Who are the customers?

A segmentation by age, social and occupational sex, category (CSP)

B) What is their consumer habit?

Does he buy by internet? Live? Why does he buy this product? At what moment?

C) What factors influence their purchases?

This question determines to what are sensitive your consumers; the price, the environment, the place of sale, distribution method

D) How evolves the request in this market?

Here you have to estimate the request, as well in volume (how much of nobody may consume your offer?) that in value (how much is he it going to bring back you?)

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