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Fiche entreprise burberry

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Par   •  26 Novembre 2017  •  Étude de cas  •  358 Mots (2 Pages)  •  1 109 Vues

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IDENTITY RECORD

SOCIETY : Burberry group        

Burberry Group specializes in the design, manufacture and marketing of high-end clothing and accessories. Net sales break down by activity as follows:

- Retail distribution (76.9%): Operated at the end of March 2017, through a network of 517 stores divided between directly owned stores (209, Burberry), Concession stores (200), Franchised stores (48) and the like (60);

- wholesale distribution (22.2%);

- sale under license (0.9%).

The product sales break down between accessories (37.7%), women's clothing (28.9%), men's clothing (22.7%), children's clothing (3.9% %) and others (6.8%).

Geographical breakdown of sales (excluding licensed sales) is as follows: Europe-Middle East-India-Africa (36.2%), Asia-Pacific (39%) and Americas (24.8%)

                                                   COORDINATED                                                      

Social reason : Burberry group

Adress : Horseferry House Horseferry road, SW1P 2AW London, United kingdom

Number : +44 (0)20 3367 3000

Web site : http://www.burberryplc.com

LEADERS

General manager : Mister Marco Gobbetti

General secretary : Miss Catherine Sukmonowski

Finances : Miss Julie Brown

INFORMATION

number of employees : 9828 person

sector : cyclical consumption : retailers, other specialized retailers, retailers clothing and accessories.

SALES

sales by activity

2016

2017

Delta

GBP (en Millions)

%

GBP (en Millions)

%

Retail/Wholesale

2 472

98.3%

2 741

99.1%

+10.87%

Licensing

42,40

1.7%

24,90

0.9%

-41.27%

Sales by region

2016

2017

Delta

GBP (en Millions)

%

GBP (en Millions)

%

Europe, Middle East, India and Africa

628,30

25%

690,30

25%

+9.87%

Asia Pacific

582,00

23.1%

655,30

23.7%

+12.59%

United States

562,10

22.4%

576,60

20.8%

+2.58%

China

350,90

14%

413,70

15%

+17.9%

United Kingdom

250,20

9.9%

300,90

10.9%

+20.26%

Americas

98,80

3.9%

104,30

3.8%

+5.57%

Global

42,40

1.7%

24,90

0.9%

-41.27%

...

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