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Birth control without anything

Étude de cas : Birth control without anything. Recherche parmi 298 000+ dissertations

Par   •  28 Juin 2018  •  Étude de cas  •  660 Mots (3 Pages)  •  387 Vues

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The world market for contraceptives was estimated in 2010 at $15.5 billion and is increasing with time. The market is very attractive to pharmaceutical companies interested to return to this business since demand over the past decades has proven insensitive to economic downturn. As a matter of fact, more than half of the couples between 15 and 49 years in the Europe, Russia, Australia, Latin and North America use birth control methods. However 215 million are seeking contraception but have no access and only 260 million women have access to it in the third world. These data confirm the potential for market expansion if these products were available globally. As of today, only few pharmaceutical firms dominate the market like Bayer Schering Pharma (Germany), Pfizer and Merck (USA), Ansell Ltd. (Australia), Janssen Pharmaceuticals (Belgium) and Teva Pharmaceuticals (Israel). Not-for-profit organizations like DKT International, are also in that market and engage in social marketing to sell in 2011 more than 650 million condoms, and to provide 72 million cycles of oral contraceptive servings an estimated 24.5 million couples. Since the products are sold, these are likely used rendering family planning services cost effective and less dependent on abortion which puts the mother at high risk. Since that products are sold, these are likely used rendering family planning services cost effective and less dependent on abortion which puts the mother at high risk. But these devices are not 100% safe. Thereby innovative mechanical devices like the Sino-Implant or the long lasting contraceptive ring functional for 12 months were invented to reduce the cost price to the buyer and cut down on the need for external assistance to use the devices. Although there are quite a few additional problems to solve, like the removal of the devices and the responsible disposal at the end of use. Dr. Reynolds carefully studied a wide range of applications of the “battery free concept” and realized that perhaps the main innovative application would be to design an integrated mobile, communicating, processing sensor system that empowers women to control their fertility cycles. He designed a special sensor the size of a rice kernel that can be attached to underwear using a strip of Velcro.The sensor operates without a battery and is capable of transforming the radio frequency of the nearby cellphone(s) into an energy source powerful enough to measure the body temperature and simultaneously send data through a dedicated application which includes a special phone message indicating that according to the readings of all real time data, and controlled through historical records the chance of conceiving is high.

Today there are numerous family planning applications for smartphones on the market. However none is linked to a battery-free sensor that is equipped with communication capabilities.The existing applications offer a fertility chart which are for recreational purposes only, compiling historical data and personal observations. If these applications could combine the proprietary designs of sensors, antennaʼs and data processing together with detailed smart processing of information by Dr. Jorge Reynolds, then the pattern of body temperature could be converted into a tool for birth control. Eleven billion cell phones have been sold since this communication device was first introduced in 1994. In many regions the cell phone penetration exceeds 100 percent,

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