Étude des stratégies de management (étude en anglais)

1. Introduction:

Strategy is about key issues for the future of organizations. All the levels of management in an organization must have a comprehension of the strategy of the company they work for.

Strategy matters to almost all organizations and to everybody working in them.

2. What is strategy?

Strategy is the long term direction of an organization.

a) Defining Strategy:

Three elements are involved in a strategy:

1. The long term: Strategies are measured over years or more. Three horizons are considered for a strategy: Horizon 1, the current core activities. Horizon 2, emerging activities that should provide new sources of profits. Horizon 3, a possibility of businesses for which nothing is sure such as R&D or start up researches.

2. Strategic Direction: It is the path used to reach the strategy objectives. It is based on long term objectives, often fulfilling stakeholders’ expectations.

3. The organization: organizations have many internal and external stakeholders. Therefore it is important that the organization look inside and outside

b) Levels of strategy:

It is important to link those levels for a good integration of the strategy.

c) Strategy Statements:

Strategy statements are statements helping to define clearly the strategy. Those statements are the following:

- Mission/Goals

- Vision: What do we want to achieve?

- Objectives: What do we have to achieve?

- Scope: Where to go?

- Advantages: What competitive advantage does it give?

3. Working with strategy:

Every manager is concerned with strategy. The role of the manager will determine the way they face the strategy of the organization they work for. Every layer of an organization can contribute to the strategy, for the ideas to the implementation.

4. Studying Strategy:

The three main branches of strategy as a subject:

One perspective is rarely enough for a good strategy, a complete analysis will typically need the insights of economics, psychology and sociology.

5. The exploring Strategy Model:

The exploring strategy model includes understanding the strategic position of an organization (context), assessing strategic choices for the future (content) and managing strategy in action (process).

Cf. Fig 1.4 p.15

a) The strategic position:

The strategic position is concerned with the impact on strategy of the external environment, the organization’s strategic capability and its goals and culture.

1. Environment: organizations evolve in a complex environment offering them opportunities and threats.

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