Mean ends analysis, jeux videos
Analyse sectorielle : Mean ends analysis, jeux videos. Recherche parmi 298 000+ dissertationsPar esther13 • 14 Mars 2017 • Analyse sectorielle • 315 Mots (2 Pages) • 433 Vues
Esther Kern
Mean ends analysis : Xbox One
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Xbox One enables the gamers to feel part of a community with the ability to play in network. With the star games as Fifa or GTA, gamers have subjects of conversations and can find common points.
As technology improves, the games become more immersive and realistic so the gamer spends more time playing and escaping from reality. With Xbox 1, gamers feel as if they were the heroes of action movies. As games become more realistic, they also become more challenging and technical so the gamers feel involved in the game and sometimes can get addicted to their Xbox.
According to the interviewee, Xbox One and PS4 are quite similar but the choice was made out of the knowledge of Microsoft products. The goal of the interviewee is to have fun and to enjoy a convivial experience with his friends and family while challenging himself. To choose which games to buy, the interviewee relies on WOM, specialized articles, big franchises and ads as buying a game is a difficult decision due to the price. The interviewee values games his friends own to be able to play with them and feel he is part of the group, even though the games they paly are not the funniest.
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