Etude de cas Coca Cola

I want to talk today about “The coca cola”

This drink has more than a hundred years! And since, has became famous around the world.

The ad is very present and is contributed to its considerable success.

It was invented in 1886 (eighteen eighty six) by a pharmacist her name is John Pemberton, who lived in Atlanta in the South of the USA.

The reason why it’s called “coca cola” is that it’s made with “coca” leaves and “cola” nuts.

Pemberton liked testing medical formulas and one afternoon he was searching a remedy for headaches, he created a perfumed liquid, the color is very similar to caramel.

But unfortunately he died before seeing his "invention" meet a runaway success

After his death, a man called Asa Candler bought the recipe for Pemberton’s medicine for the price of 2330$ (two thousand three hundred thirty dollars).

In eighteen ninety two (1892), he began an advertising campaign which was a success.

He spent twelve thousand dollars on it.

Coca has been the most popular drink in the USA for more than sixty years.

Today, the advertising about Coca is always very present and is more and more original. Here are some ad from eighteen ninety two to now.

I choose to present the coca cola because i drink it almost everyday and coca will the best even if other drink. this is my favorite drink but it contains a lot of sugar.

I do not smoke, I do not drink alcohol but coca cola is like a drug !!!!!!

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