Ferrari

Ferrari :

• Constructeur automobile italien
• Siège social à Maranello
• Fondé par Enzo Ferrari en 1947
• John Elkann est le président de Ferrari depuis 2018
• Piero Lardi Ferrari (2eme fils d’Enzo Ferrari et le seul encore en vie)
• 4556 employés en 2020
• 3 460 000 000 d’euros de chiffre d’affaires
• 609 000 000 d’euros en résultat net  
• Les Ferrari serait arrivé en 1954 aux Etats-Unis

SWOT :

S : known brand (marque connue) / Brand recognition (reconnaissance de la marque) = company culture beelonging ( sentiment d’appartenance en entreprise)

W :

O : set-up  in the new marcket (arriver sur un nouveau marché)  electrical for example

T : harsh competition ( fortes concurrences )

https://www.slideshare.net/yari1912/ferrari-strategy-analysis

[pic 1]

[pic 2]

PESTEL :

P : Environmental policies / Employees contracts

E : Economic crisis / Growth of emergent countries

S : Increasing attention on CO2 emissions/ Renewable resources

T : Technological pioneer / 150 machineries

E : Products adaptable to any weather and climatic conditions

L : Fuel emissions / Passengers safety

[pic 3]

[pic 4]

1. Hello at everybody, I’m Vincenzo MESNAGE and today I am going to talk to you and introduce you to the Ferrari company.

So I choose Ferrari because for me Ferrari is the best society of cars and a most mythic of the history. But is especially because my goal is work for Ferrari in the future

1. In first i will tell you about a presentation of Ferrari and then I explained a analysis SWOT and PESTEL. And finally there will be the conclusion

1. Maranello is a place of Ferrari are create

Ferrari are create after have start a race with this car. Ferrari appareate in 1929 in the circuit of race with the Scuderia Ferrari and eighteen years after a society of Ferrari are create.

three billion four hundred sixty million (3 460 000 000) for comparate Porsche as twenty eight billion seven hundred million

six hundred and nine million (609 000 000)

Nineteen fifty four (1954) so seven years after Ferrari are create in Italia

1. Like says previously a Scuderia Ferrari as create in nineteen twenty nine (1929) for the first time. Doing (Faisant de) the Scuderia a first team of race in the Formula 1 and the only team at race again today.

Brands owned = marque détenus but Ferrari Ferrari belonged to Fiat a few years ago

1. A know brand arrived with a brand recognition and this arrived with the time and with the trophies and the history of the society. The company culture belongig arrived with the brand recognition. The investisments realised by Ferrari for his cars makes these cars ever more powerful and beautiful. And especially better of this concurrent. Distinctive design = A line of a Ferrari is recongnizable and particulary at the Ferrari. Le dernier = Because this job is very complexe and a mechanical persons is very rare.

The environmental is a weakness of Ferrari because Ferrari is a constructor of thermal cars and no a electrical cars. It’s for that Ferrari arrived in this market, it’s a opportunities for him. A low-volume of production is realized for a rarity of the Ferrari in the world a create a attente and a request but this makes a big default for the price. A long attente for a car is due at the way (=facon) of create a cars. With a old methods. Limited ressources back to what i said previously. Limited ressources is for everybody but Is important for a material of Ferrari. High costs of production is because Ferrari create this cars with the old methods and provocated a much more time for realized a car.

...