Dynastar Project.
Étude de cas : Dynastar Project.. Recherche parmi 298 000+ dissertationsPar ADAD • 21 Novembre 2016 • Étude de cas • 341 Mots (2 Pages) • 554 Vues
Dynastar is a French Brand Company created 53 years ago and has been bought by the famous Rossignol Group. Since 2013, this whole group is owned by the Swedish Group Altor Equity Partners (80% capital).
Mimmo Salerno is the current CEO of the main production site in Sallanches that is the last French Skiing factory.
Dynastar is focused in the Ski business only, solving consumers’ needs with technical products. Authenticity, Proximity and Technicity are its main values. It is positioning itself as a ‘Made in France’ company, back to basics after a period in Asia, valuing its products technicity instead of valuing the thrill of using it.
Dynastar claims a family spirit in its teams and helped tens of athletes to reach the podium.
Which markets (segments) are you serving? (DANIEL)
Dynastar’s main competitors are Head, Fischer, Salomon, Blizzard, Atomic, Völkl, Zag and Nordica. Each of them is focusing on different product ranges (freestyle, Nordic Skiing, slalom etc.) or specialties and have different marketing strategies.
Is there any other important marketing information that should be pointed out?
Dynastar is a French Brand Company created 53 years ago and has been bought by the famous Rossignol Group. Since 2013, this whole group is owned by the Swedish Group Altor Equity Partners (80% capital).
Mimmo Salerno is the current CEO of the main production site in Sallanches that is the last French Skiing factory.
Dynastar is focused in the Ski business only, solving consumers’ needs with technical products. Authenticity, Proximity and Technicity are its main values. It is positioning itself as a ‘Made in France’ company, back to basics after a period in Asia, valuing its products technicity instead of valuing the thrill of using it.
Dynastar claims a family spirit in its teams and helped tens of athletes to reach the podium.
Which markets (segments) are you serving? (DANIEL)
Dynastar’s main competitors are Head, Fischer, Salomon, Blizzard, Atomic, Völkl, Zag and Nordica. Each of them is focusing on different product ranges (freestyle, Nordic Skiing, slalom etc.) or specialties and have different marketing strategies.
Is there any other important marketing information that should be pointed out?
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