La Vie Claire
Cours : La Vie Claire. Recherche parmi 298 000+ dissertationsPar burger12200 • 12 Octobre 2023 • Cours • 574 Mots (3 Pages) • 60 Vues
La Vie Claire is located in L’isle Sur Le Doubs. It’s in Bourgogne Franche Comte in the Doubs department.
It belongs to the trade name La Vie Claire, and it is a franchised shop. This firm is a private limited company.
The headquarters location is in Montagny a city in Auvergne not very far from Lyon .
La Vie Claire is a big company, so the products come from different origins but as much as possible from France even if you can also find some Italian and Spanish goods. Then each store has the right to work with some local producers, for example cheesemakers, beekeepers or market gardeners.
There are many competitors, rivals today even if the organic market becomes complicated, you can find Biocoop, O BIO ; Etik Bio… .
This company is mannaged by two people, two women who have been associated for more than five years today. So there are no other employees. But they regularly employ trainees.
The store is approximately 299 square meters.
The profits are stable but low because the period is difficult and given that it depends of the Brand La Vie Claire. So they have prices already allocated corresponding to each product. In the last years, benefits were increasing but today because of the economic crisis the situation is complicated.
This firm is situated in Lisle Sur Le Doubs, it’s a small city of 3000 inhabitants. This year, a big supermarket was built it’s called Intermarche. For LVC, it’s a big problem because they sell organic food and prices over there are less expensive so is every day competition.
4P’S.
Products :
Fresh Fruits&Vegetables, Bread, Vegetarian products, dry products, cosmetics, food supplements, alcoholic drinks, local products.
The flagship product are vegetables with leeks (poireaux ).
I will present the manufacturing process for a yogurt for example.
[pic 1]
Food processing :
laisser le lait reposer
pasteurisations à 80
refroidissement à 45
ajout de ferments lactiques
mise en pot
place dans une etuve pendant 5 heures
mise en réfrigérateur
Prices :
There is a very good quality ratio.
Promotions :
generally they don't.
They don't have flyers
I did a tasting to present a new product. And it worked well.
They don’t have any recipe cards.
SWOT
STRENGHTS | WEAKNESSES | POSSIBLE SOLUTIONS |
- It is the only organic store in the city apart from the Intermarché section. | - Unfavorable store location (not really in the town center). - Population not very active in this town, low wages ( revenus ). - Car parking is no very convenient (pratique) | - Try to attract inhabitants from the cities around -Try to attract younger customers because they have higher purchasing power in general. - They are attracted by organic food. |
.OPPORTUNITIES | THREATS | |
- proximity to producers | - City in decline, more and more businesses are closing. - Current situation (inflation) - Weather changes | - Develop further partnerships with local producers, innovate in new products. - Try to widen(élargir) the range(gamme) of products to attract new customers |
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