Meetings, Incentives, Conferencing, Exhibitions

Meetings, Incentives, Conferencing, Exhibitions

vendredi 4 février 2022

Unit 1 : Hospitality & tourism basics

Introduction

Economic weight

Organizations

Unit 2 : mice and its targets

Definition

Economic agents

Target and consumers

Unit 3 : Marketing & sales strategy

Definition

Sales and reservations

Marketing and brands

Unit 4 : Project management

Analyze and quote

Customer management

Recommandations

Unit 1 : Hospitality & tourism basics

Culture : in hospitality we learn new culture (discovering) but we also work in culture.

Paris : first tourism destination, luxury services

Trips

Restaurant : banquet : lunch group.

What does hospitality means for you ?

Introduction

Définition :

hospitality is the quality of receiving and treating guests in a warm a genuineness way.

Tourism is what people do when they visit a place outside their usual environment.

Environment : food and beverage, accommodation, travel and tourism

Economic weight :

Keys numbers :

Consumers : 170 billion consumers expenses in 2019, France.

Turnover : 17 billion turnover for hotels and restaurants in 2019, France.

GDP : 7,5% of national GDP for tourism in 2019, France.

Place : 1st destination in the world with 90 millions of arrivals in 2019, France.

Investment : 16 billion invested for hotels and tourism in 2019, France.

Properties : 18 thousand of hotel properties in 2019, France. (Number of establishments)

(Source : activity report 2019 by KPMG)

2 types of hotels : hotel group (30) and independent (70)

History :

Hospitality : allowing people to sleep and eat in a place outside their usual environment.

Tourism : movements from people leaving their usual place for a stay less than a year.

Organizations :

Tourism accommodation : hotel, residences

Outdoor accommodations : camping, residential parcs

Rural accommodations : hostel, guesthouse (B&B), gîtes de France

Holidays accommodation : club med, cruise ship

Unusual accommodations : huts in a tree, yurts, bubbles room

Tourism structures : tourist office, city hall, community, travel agency, events agency

Unit 2 : Mice and its target

Traveling, conference, meetings, incentives

What does MICE means for you ?

Introduction

Definition :

Mice stands for Meeting, Incentives, conferencing & exhibitions. It is business tourism, aimed at bringing together professionals into a tailor-made hospitality service. Tourism and hospitality’s activities for professional events.

Case study : find information about atout France : what they have done for tourism. lionel.maury@umontpellier.fr

Answer and explain : what is Atout France ? What does atout France does for business tourism in France ? Find one or two events that atout France organized ?

vendredi 11 février 2022

What is AtoutFrance ? Atout France is the French government agency in charge of tourism development.

Specialities : tourism, travel, marketing, advertising, media relations / PR, partnerships, …

What does AtoutFrance for business tourism in France ? Atout France provides services and events for tourism professionals (press, tour operators and travel agents as well as event planners) and information to general public.

Find one or two events that Atout France organized ? Roadshow DI VINO, French Days in Seoul, Destination Montagnes - Grand Ski, workshop

Definition 2 :

« Meetings … » : Meetings are held in hotel conference rooms or at convention centers.

There are single day events that bring together a group of professionals to address a key challenge or set goals for the organization. All day meeting is set up with breaks and business lunch.

« Incentives… » : Incentives are travel reward a company may provide in return for excellent professional performance from individual employees, groups or partners. A few days in resort, hotel or popular hospitality venue at your company’s expense does wonders for employee loyalty.

« Conferencing … » : conferences are designed for a large corporate group to share knowledge across several days. They often include not only key members of the organization, but also guest speakers and the general public. Conferences include also break and business lunches in order to gather professionals.

« Exhibitions … » : Exhibitions are trade shows where an organization promotes its key products and services to the public. They are hyper-focused events that drum up business and help employees to network and build lasting professional relationships.

MICE IN

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