Cours innovation

Innovation is a team effort, a professional competence for business leaders. You need more than just creative people.

17 decembre; entrepreneur roundtable with start up entrepreneurs.

6 janvier assignment delivery: start up pitching with an external jury

No exam, les dates sont dans ton calendrier

By Nov 19: email the composition of your team and the sector

Megatrends making sense of innovation

—> the gadget way: les innovations qui servent a rien

Th hype cycle makes it even more difficult ti decipher:

courbe des innovation: technology trigger, peak of inflater expectations, trough of didilisionment, slope of enlightenment, and finally the plateau of productivity

The old technology takes a long time to disappear, the new may take a long time to emerge. like western union, the first innovation was the telegram, the last telegram sent by WU, was in 2006, even though their main business was money transfer. So old things take a long time to dissepear.

Gagets sometimes allows to buy time,

2 techniques for innovation: scenarios: broaden the range of possible futures, or mega trends, to weigh up possible futures trans to actual or future mega trends.

The gigatrend: rising population & rising standards of living. Those are the inevitable trends.

Megatrend 1: resource scarcity (rareté) & efficiency improvement

energy demand is inscresing that’s why we can’t get reed of fossiles energies. btw one of the efficient way to get our CO2 rate lower is to consume energy in a more efficient way, getting more with less.

Less drinkable water on earth, and rising of the population means innovations are welcome.

innovation dans ce sens aussi: 96% du temps passée par une voiture américaine est dans un parking. 86% du fuel est de l’énergie perdue etc .. c’est du pain béni pour les innovateurs.

Megatrend 2: narrowing Labor Cost Gap & near-shoring ( =/ off shoring = delocaliser)

The consumption of the middle class will represent 50% for China and India of the global middle class consumption in 2050.

Microgrids will support local integrated communities while inscribing resilience, en gros chaque ville pourra peut être produire elle même son energie, au lieux de la transporter depuis le point de production.

Megatrend 3: Population stabilization & ging of the pyramid

In developed countries, 5 babies/woman in 1950, vs 2 babies/woman in 2100. Poor economies make a lot of babies cause they are the retirement plan, the ability of working a lot for their parents ( politiquement incorrect mais t’as capté).

Megatrend 4: diffusion of power:

Cities are becoming sometimes more powerful than the countries they are in. Par ex a paris, tous les gens qui vivent en banlieue ne veulent pas d’un paris sans voiture, mais ça va arriver, par ce que paris est plus puissant que le reste. Idem a Londres, le gouvernement était contre.

Blockchain allows people to do secure contracts, transactions etc without the help of a notaire etc.

Conclusion: studying megatrends allows us to understand needs in terme of innovation.

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What is innovation ? invention =/ innovation, which needs in impact in a market.

What are the words often associated with innovation ? disruption etc, but one words may be more useful: horizon « we all live under the same sky but we don’t have the same horizon » The 3 horizons of innovation: to sustain (customer base, for the core), to grow (about the adjacent, not the core business but near to the core.), and to transform, (in the step out, a very new business very different from the core business). En gros prend l’exemple d’amazon: ils ont innové dans leur core, puis internationalisation, diversification produit, avec le kindle, qui reste adjacent, poison cloud btb, des retail shops etc, qui sont vraiment dans le « transform », donc dans le step out, en gros le dernier c’est quand tu sors de la comfort zone. Il est vraiment important de commencer par le core, puis le grow, et enfin le stepout, on peut pas direct aller au step out.

2 reasons to keep horizons separate:

time management, begin with incremental innovation, because you can make it profitable rapidement.

risk management: faire une innovation step out c’est prendre un gros risque

Harvard business review considers qu’il faut 70% de tes efforts sur ton core, 20% sur l’adjacent, et 10% sur le transformational, even if the revenues of the core pays 10%, adjacent 20% et transformational 70%.

5 types of innovation: product, service, business model (tout ce qui est disruptif ajd), process, and organizational.

Innovation convient à tous types de jobs.

3 success

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