Exercice Anglais Reading

Adventures in micro-business

One in 10 adults would like to be their own (0). But how easy is it to start your own business ? What’s difficult is making a new business sustainable, since more than half (21) within three years. So it’s a really bad idea to quit your job and then start a business. Much better to start your own business first and then quit your job. But this doesn’t necessarily mean that you need to start (22). Planning is an essential part of enterprise.

Step one is to plan exactly what you are going to sell. Step two is to calculate what i twill cost to make the product or to (23) the service. Step three is to do market research to ensure that you will be able to sell enough to cover the costs. If your plans (24) that you can make a profit then you are in business.

In truth, step one is down to you. Think about how and why people will buy from you. And also consider the (25) needed to get them to buy (your marketing plan).

Step two is daunting but, luckily, there are sources of help of which the most obvious is an accountant. If funds don't permit the use of a professional (27) then visit a high street bank to get their business start-up pack.

step three is where you calculate what sales you'll need to make in order to (28) a profit. Only when you have satisfied yourself about the financial (29) of your business should you consider testing out your idea. Look to make initial sales to friends and family. In this early phase get as much (30) from customers as possible. And always listen to customers and be prepared to refine your offering.[pic 1]

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