Analyse pub bateau

At first glance, we have the impression that this as is only composed of a very large blue background degraded from the light colour to the dark and a feather of a very pure white that easily takes a third of the poster. Then by looking more in details we can notice the reflection of the feather near a boat that is a cruise ship as prove the brand on the right bottom. Several slogans are visible “Spendid” near the feather on the middle and “A signature of excellence” behind the brand. They are quite short. On the top left, we can see several places around the World, either countries like “Canada” or famous touristiques places like “the Baltic sea”. In the bottom left, there is a paragraph of a few lines written in very small that apparently describe sumptuous view, wonderful places, unbelievable apartments that this cruise ship offers us. There are also the contact details of the agency so we can contact us. A prime point at an advertisement. The arrangement of the cruise ship and the feather inspires lightness, zenitude, calmness, rest...

This advertisement surely attracts lovers who, it seems to us, enjoys the quiet and romantic stays or those traveling alone who wish for privacy and comfort. We feel it thanks to the voluptuousness inspired by the blue background and this impressive feather. Romantic by the text that describes the beautiful sunsets, the elegant style of this majestic boat, incredible private verandas for idyllic meals. Calm and comfortable by the feather that inspires sweetness and serenity.

Through the feather, the company is surely trying to give a picture of rest, calm and privacy for the holiday maker. Alas, cruise ships are basic noisy, cluttered as it is a place that carries many vacationers.

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