Project Plan Sample

Chapter 1. INTRODUCTION

Within this chapter, a brief description of the contents of the project and the end result that must be achieved are clearly provided.

1.1 Description


Our chosen product-market-combination (PMC) is ELLE DECOR magazine, we would like to do research on this product and develop a suited marketing plan.  ELLE DECOR magazine (sister company of ELLE magazine) is international accepted as a inspiration source for style, must have furnishing and trendy interiors. The magazine is published in 25 countries, and they reach more than two million readers.  (ELLE DECO, n.d.)

We would like to get to know our (future) costumers, but we need to study our own product and our work environment first. To get a clear view on our research for our marketing plan we focus on these main objectives:

Explore our working environment  

Get to know our target group

Get an insight on the buying behavior  

How to create customer loyalty

Based on the outcome of our research we want get a clear overview of these points.

By the hand of that outcome we can see how the product is placed in the market and how it is possible to market and distribute it.

We prefer to gather our information by doing desk and field-research. For our desk-research Stenden University provide us with a list of books and internet websites for us to use as a source. We can also make use of the books and magazines of the university library, and we are planning to use journals, reports and statistics of experts.  By gathering new information of our target group we can create statistics, and this part of field-research will be combined with the rest of the gathered information. 

Chapter 2. Team information

2.1 Contact information team members

2.2 Group name

The Marketeers

2.3 Logo

Chapter 3. ASSIGNMENT

This chapter provides a concrete formulation of the assignment.

3.1 Formulation of the assignment

The assignment is to create a marketing plan. The group will do this within two reports in total:

The Marketing Audit & SWOT-analysis.

A Strategic Plan (marketing strategy and marketing mix).

Furthermore, the assignment is to write a thorough financial analysis as well.

Chapter 4. PLANNING

Chapter 5. WORKING AGREEMENTS

Within this chapter, a list of the working agreements could be found that has been made. Therefore, this Module Assignment is able to go fluently and without making mistakes that could lead to delay or insufficient work handed in by the group (members).

5.1 Working agreements list

Chapter 6. RISK ANALYSIS

This chapter provides the several, possible risk within the project. The chapter also mentions how likely the risk actually will become reality, how big the impact of the risk is on meeting deadlines, and what actions could be done in order to prevent and avoid these risks.

6.1 Risks analysis

6.1.1 Risk 1. Sickness

In order to prevent this risk as much as possible, we all look after our health. If a group member is actually sick and is not able to make it to Stenden University, he or she should inform the others. Furthermore, the group member should advise another member (or more than one) to take over her or his functions.

6.1.2 Risk 2. Technical Problems

To prevent technical problems (e.g. non-working printers or computers on deadline days) from occurring, the group will try to save the work on private digital devices (e.g. own laptops, iPads, or USB sticks). Therefore, the files are easy to reach and

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