Dissertation anglais : Les Algues

Algo: a new algae-based drink.

Good morning. Today I will introduce you to a new company with a revolutionary idea : creating seaweed (or algae)-based drinks.

The company

3 young people from Grenoble/ set up the company Algo/ which offers a range of fruit juices/ made from algae/, which are100% natural.

This idea came to young students to answer some of the difficulties of everyday life:

• Poor nutrition / lack of energy
• Problems of concentration and / or stress
• Difficulty losing weight / having a fit body

The aim of these new products is to meet these needs, which concern a large part of the population, in order to offer them a better daily life. All thanks to the algae!

 Product range

“Algo”’s product range is composed (/d/) of three drinks :

- Algo BLUE : Wakamé (it is an algae) with Blueberries and grapes (Myrtilles et raisins) and Water

[pic 1]

- Algo LIFE : Agar-agar, Nori, Spirulina (it is an algae) with Passion fruit and Water

[pic 2]

- Algo RED : Dulses (it is also an algae) with Strawberries, cherries, red fruits and Water

[pic 3]

The strengths of these products

They are 100% Natural : without preservative, without food coloring        
Their Health benefits are felt quickly by the consumer ( who sees an increase in his or her overall well-being)

 The production is 100% French.

Certified organic (BIO label) and VEGAN (people who consume no animal products, so no fish/meat, no dairy products, no eggs, no leather/wool, etc….)

Bottle with simple and clean design

The benefits are felt after only two weeks of regular consumption/ defined as 2 algo drinks a/per day

These products are not yet for sale, but 3 other young people have thought of making seaweed-based drinks before/ and today sell their product. They are potential competitors for Algo, but, as we will see, their scale is very limited.

Another company : Algama

The idea of a seaweed-based drink came to 3 young people of Val-de-Marne during the extended stay in the hospital of one of them. During his convalescence, the doctor recommended (/id/) him to take spirulina tablets to maintain his mus©le mass and heal as quickly as possible. These friends have witnessed (/t/) the effectiveness of this microalga. Since the tablets were difficult to swallow and tasted (/id/) bad, the three young entrepreneurs had the idea to make and sell a more pleasant drink.

Algama was a/war/ded the International Food Fair Award in Paris in 2014 (twenty fourteen), and the new "Springwave" drink is on sale at thalassotherapy centers. It is an "antioxidant and regenerating" drink/ that slows down cellular aging/ and reduces fatigue. This drink is simply water enriched (/t/) with spirulina extracts, to which are added (/id/) jasmine, grapefruit and a little ginger.

As a start, it will only be sold in Dinard and Quiberon thalassotherapy centers. The price is between 2.5 euros and 5 euros per bottle, depending on marketing costs and the venue in which the drinks are sold. In Dinard for example it will be sold for about 5 euros.

...