L'internationalisation Des Entreprises

Famous brand and modernisation

After 1992, the marketing economy boosts the rapide growth of China's economy. The Chinese market is more and more internationalized , especially after joined the World Trade Organization(WTO) in 2001. The foreign goods are all over the streets, even several brands become the "world famous brands" to the Chinese with the help of media. At the same time, the people who like and can afford the famous brands is increased step by step. Using and wearing famous brands seems to influence everyone, nomatter his education level, age or income level. Many companies of famous brands consider China as one of the most potential market in the world because of the huge amount of customers.

Why the customers prefer the famous brands? First of all, they are worth. Because the price of the goods is in proportion to its quality. With the guarantee of the quality, even if its price is much higher than others, the customers will not feel fooled. Secondly, the good after-sale service. Generally the famous brands have their own shops, so the return and change of the goods is much more easier. For the customers, paying more to obtain a good after-sale service, a high quality and well-fonctionnel goods is very reasonable. The third reason is that the customers' highly dependent to the famous brands. According to the survey, if the customers have confidence in certain famous brand, the dependency is established and they will not change to other brands easily. Finally, the famous brands represent their positions. If the customers are recoginzed and respected by wearing the famous brands, they are willing to buy the famous brands and neglige the high price.

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