GOOGLE ANALYTICS EXERCICES

GOOGLE ANALYTICS EXERCICES

QUESTION 1

Answer

• Users, new users and sessions did worse in 2018 than in 2017.
• Users decreased by 5.11%, new users decreased by 7.22% and sessions decreased by 1.14%.
• The amount of users decreased mainly because there was a big decrease in new users.

⇒ Ways to improve:

• Increase awareness of the store => do some advertising (will increase the 3 metrics)
• Buy keywords to have a better search engine optimization
• Do an analysis month by month (turning point in july → why does it decrease ?)

Steps

Audience > Overview

QUESTION 2

Answer

• Most purchase made by people between 25 to 34 years old (43.23% of total transactions / 4.495 transactions)
• Highest conversion rate by people between 35 to 44 years old (= 3.05%)

Steps

• Audience > Demographics > Age - Transaction
• Audience > Demographics > Age - Conversion rate

QUESTION 3

Answer

• Most revenues come from returning visitors with desktop: $US 2,156,335.61  (72.91%)
• The highest conversion rate concerns returning visitors with desktop 4.34 %

Steps

2 ways

• Audience > Behavior > new vs returning + add a 2nd dimension: Device Category - revenue & conversion rate
• Audience > Mobile > Overview + add a 2nd dimension : User type - revenue & conversion rate

QUESTION 4

Answer

• Compared to November 2018, from organic search, in December 2018 there was less traffic (- 23.97% sessions) but more revenue (+89.50%).

Steps

Acquisition > All traffic >  Channels - sessions & revenue

QUESTION 5

Answer

• 273 referring websites sent traffic to the Google Merchandising Store in 2018.

Steps

Acquisition > All traffic > Referrals - “Show the lines”

QUESTION 6

Answer

• In 2018, the month of May was the one with most pageviews (83,075).

Steps

Behavior > Site content > All pages (select /home) - page views on the graph

QUESTION 7

Answer

On the top 10 most visited landing pages in 2018 (with ranking 10 websites with most sessions):

• The highest bounce rate was for /google+redesign/accessories (60.49%)
• The lowest bounce rate was for signin.html (22.52%)

Steps

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