Thème anglais : Apple

APPLE

First part : Apple's story

Second part : Innovation

Third part : Apple's place in the world

I'm going to introduce Apple, i'm going to talk about in the first part Apple's story  in the second part of his  innovation and in the thrid part to talk about Apple's place in the world.  

Frist part :

a) The creator Steve Jobs:

Steve Jobs was born on February in 1955 (nineteen fifty five) in San Francisco and he died on October in 2011 (two thousand and eleven). 
He entered a university not knowing what he wanted to do later and ten years later thanks to calligraphy lessons and his computer genius, he created  the Mac at 20 years, with Steve Wozniak, the co-founder of the company.

They created Apple in the garage of Steve Jobs' parents. 

b) Apple's development: 

Apple is an company created in 1976 (nineteen seventy six)  by Steve Jobs and Steve Wozniak in California.

In 1977 (nineteen seventy seven), the company was known under the name of Apple computer But for its 30 (thirty) years and to represent the diversity of the company's products, the word "computer" was removed in 2007 (two thousand seven).

After the 1990s (nineteen ninety's) iMac, iPod and Iphone meet considerable success. Since its creation, it has rebought businesses to develop new technologies and increase its development.

Second part:

a) Product evolution:  

The main activities of the company are computer hardware, software, portable media players, smartphones and touch pads.

Apple is in constant technological progress; now the compay has introduced a 4G, a more compact camera and three microphones in its new smartphone. 

Apple release a new product every year, November for the iPad and October for the iPhone 

b) Strategies: 

Apple uses a division strategy that bases its success on a capacity for innovation, by investment in research or the acquisition of small companies and by the  labor and investments. 

The choice of products put on the market is very important in Apple's strategy because Steve Jobs wanted to distinguish from his competitors.

Third part :

 The head office of the Apple company are located in Cupertino in California but also the Apple product distribution chain, give customers a pleasant shopping experience with specialist staff to inform and the possibility of using the products on site.

Apple is distributed in 424 (four hundred twenty four) “Apple Store” stores in 16 (sixteen) countries around the world. Apple stores developed between 2001 (two thousand one)  and 2011 (two thousand eleven).

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