Presentation of my company from a digital point of view
Thèse : Presentation of my company from a digital point of view. Recherche parmi 298 000+ dissertationsPar juju95270 • 9 Avril 2018 • Thèse • 408 Mots (2 Pages) • 573 Vues
Presentation of my company from a digital point of view
Strengths | Weaknesses |
[pic 1] At the organizational level At the customer level - A loyal clientele, who frequents the store regularly. (Fidelity card) At the commercial level - Automatic crates, faster for small purchases E-commerce development Castorama.fr - (combined sales in store or on the internet.) - Youtube tuto | At the commercial level - Electronic labels not present in all sectors - Innovation: Technological, (RFID chip, NFC) At the network level - Distance between store prices and on the website [pic 2] [pic 3] |
Opportunities | Threats |
[pic 4] - Vision 2025 is a giant brain storming Being at home means being good in your life. - It allows all of its employees, 12,600 employees, to participate in the future of the company. - This principle allows to collect all the opinions of sellers and managers. | [pic 5] At the central control level: - The orders take on average more than 10 days before being delivered in store. - You have to be faster than the competition.
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The stores are aimed at the mainstream consumer and have a growing emphasis on style and inspiration, supported by an ongoing modernisation programme. Around half of the stores have been revamped and these continue to outperform. The stores are located in prime retail locations.
With up to 50,000 products under one roof, Castorama stores offer everything that’s needed to make a better home and garden.
Innovation produit
When Castorama puts itself at the service of its consumers, integrating directly into their daily lives.
The bedtime is a precious moment for all families but sometimes the parents lack imagination to enchant them. Castorama has therefore imagined a connected wallpaper to assist them.
"Go tell me a story ...
[pic 6]
One Kingfisher and a colossal investment of one billion euros over 5 years in the project of digitalization of the company.
The project plan is to gather the group's purchases in a central purchasing, The nine central purchasing country allow for a single central purchasing. The objective of Véronique Laury is to make Kingfisher a brand overall on the layout of the house, just like Decathlon in the world of sport.
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