ETUDE DE CAS MALONGO

Caracteristics

Advantages

Proof

Security

• Labelized products
• Malongo is leader on the market

-        Good profits and great experience which is still increasing

-        Notoriety on the web, labels and product catalogue range

Vainness

• Malongo leader on the market
• Premium products

-        Really efficient and it’s a gain of time

• 450 minimum per hour
• Show a demonstration (video)

Novelty

-        Red fruits, aromatic

• New and original taste
• Research and development that allowed the creation of new tastes

• Appreciated in France
• Make a demonstration with a try

Comfort

• Compacted machine
• No need to move it to clean it

• Gain of space
• Easy to use

-        Show a demonstration video and sizes

Money

-        Petit producteurs good ratio quality price

-        Still high quality because it is labelized Max Havelaar and the low price allows to buy more

-        40 EUR/3kg of coffee for a CIP

Sympathy

-        Dry fruits taste (bresil de sus minas)

-        Makes you stand out from others

-        New trend which is really appreciated in the Middle East

Environment

Tierra :

• Medium cafeine
• Organic coffee from fair trade

• Can be drank anytime
• Ecological packaging

• Organic coffee label Max Havelaar which is a proof in term of environment
• Packaging award in 1987 which shows the respect for the

environment