L'intelligence compétitive (document en anglais)

Competitive intelligence:

As an introduction, the author introduce what a mangers record is and how its functions and responsibilities have changed and diversified over the past two decades and that is visible in changing job titles in addition to the change of vocation from filing paper to handling sophisticated computerized RIM systems and applying international standards.

The Emphasis Shifts to Information:

The functions of the organizations changed and that due to the development of and convergence of information and communication technologies and that led to change in many disciplines that loads organizational information including four areas ,librarianship, records and archives management(RAM) ,knowledge management (KM) and competitive intelligence .

RIM professionals must deal with the information that enables organizations to survive and focus on the content of the documents that provide evidence of the organization's business transactions and that may originate either inside or outside the organization.

New Disciplinary Relationships:

RIM professionals have a coordinating role in corporate information management and can ensure that intelligence is distributed to the decision-makers in the organization and making it available with the help of KM and CI which provides the professional with the skills and techniques that identify the strategic intelligence in external information, interpret it, and make it useful to the enterprise.

What Is CI?

Competitive intelligence is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization using appropriate analytical techniques to put this information together after it is analyzed.

CI Objectives:

The objectives of CI are managing and reducing risk, making knowledge profitable, avoiding information overload, ensuring privacy and security of information, also provides warning alerts to threats and opportunities .

Ethics:

Competitive information may be obtained from public or subscription sources, from networking with competitor staff or customers, disassembly of competitor products. Competitive intelligence research is distinguishable from industrial espionage, as CI practitioners generally abide by local legal guidelines, ethical business norms and moral principles.

Basic CI Functions;

We can identify seven steps of CI each related to essential CI functions:

1. Ask the question; this step demands skillful questioning about what decisions they typically make and which sources of information they use strategic or typical one.

2. Look at the organization, industry, and competitors: CI practitioners must be familiar with the industry in which they work. This means looking at the industry's contribution to the gross national product (GNP) and understand the competitor's assumptions and mindset,

3. Identify Sources: there are many types of sources, it can include customers, industry periodicals, promotional

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