Étude de la vidéo: Buy That... (document en anglais)

In the video "Buy that…” viewed previously, we constaste once again that all ads shown consumers are studied to give more consumers want to buy it.

For example, in this video, the example of the hamburger is used. The presenter begins by cooking the steak, not to eat but so that it remains appetizing. She makes herself the different features present on the hamburger, for example: the grains of sesame are stuck one by one on the hamburger. The salad, the tomatoes and gherkins are chosen among the most beautiful to make more tasty the hamburger.

eg sesame seeds are glued one by one onto the burger. Lettuce, tomatoes and pickles are chosen among the most beautiful to make it more appetizing hamburger. However the meat and the vegetables are put correctly only of highly-rated filmed. A cardboard end is placed under the base of the hamburger not to make "wobbly" when the other ingredients are put. As for fries, we notice that their cooking is not finished; they are planted on a stick so as to keep them straight during the shooting as if it just went out of the deep fryer. A chemical is create and placed behind the packaging. Even the sauces are delicately placed on the tip of hamburger. As for the ice, mashed is carried to the top and only above a true layer is carried ice.

To conclude, ads are doing to make the most appetizing product possible and to push the consumer to buy it. But when the product will arrive on your plate, it will not be the same at first sight.

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