Étude de documents sur le consommateur (document en anglais)
Analyse sectorielle : Étude de documents sur le consommateur (document en anglais). Recherche parmi 298 000+ dissertationsPar clau30 • 4 Février 2015 • Analyse sectorielle • 286 Mots (2 Pages) • 1 665 Vues
Group 1
TEXT 1 CONSUMERS FLEE WAL-MART EMPTY SHELVES FOR ..
GENERAL COMPREHENSION
Paragraph 1 :
The customers used to find all products in Wall-Mart , Margaret Hancock is disappointed because the shelves are empty especially the cosmetics section .
Paragraph 2 :
Consequently , customers flee Wal-Mart to shop elsewhere = they consume in other chains because / since Wal-Mart does not have enough staff to restock the shelves .Paradoxically ,at the same time Wal-Mart has increased the number of its stores and decreased its workforce / the number of its employees .
Paragraph 3 :
Shopping at Wal-Mart is not as nice as it used to be and therefore /so this dwindling level of customer service is very bad for the reputation of the chain .
Paragraph 4 :
The situation is getting worse for example / for instance the queues at the cash-registers are getting longer and as a result the sales growth is slowing down.
Paragraph 5 :
When customers were less demanding this bad level of customer service was ok, it is not the case anymore even if / although Wal-Mart is still offering the cheapest / lowest prices.
The solution is to increase wages and benefits .
Correction
1 Customers used to go to Wal-Mart to find everything they wanted so they are disappointed because the shelves are empty
2 To the retailers Target, Costco ( Wal-Mart’s rivals )
3 There is nobody to answer the claims of the customers ,all the cash-registers are not up and running so people have to wait too long .
4 the workforce is dwindling /decreasing
5 Because nowadays customers have more choices and there are more demanding
6 They may have to increase the wages
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