Rapport de projet
Étude de cas : Rapport de projet. Recherche parmi 297 000+ dissertationsPar Camille35000 • 14 Novembre 2017 • Étude de cas • 1 253 Mots (6 Pages) • 717 Vues
OVER TO YOU
4P + AOC
My new computer
A | O | C | |
Product | Norms | Aestheticism Weight: light | Adapted for studies |
PRICE | Special deal (less expensive) | Less expensive than his competitors | Medium price |
Place | Sold in special shops | In shops or on line | Near to the mall |
Promotion | Shop staff | Special price tag |
Expensive brand + a less expensive brand
YSL | H&M | |
Product | High quality (manufacturing and material) Long-time used. Fashion, | Medium quality, short time used, just near of fashion or copy |
Price | Expensive, selective, premium | Cheap, large public |
Place | Just in few shops of luxe or in brand’s shops (around one in each town) | In shops, all around the world, the same everywhere, big shops with a lot of choice (franchise) |
Promotion | Endorse (famous artists or models). Magazine ( luxe) and fashion shows. Made the fashion | Endorse (anonym models) TV advertisement and magazine. Follow the fashion |
People | One seller per client, quality Special attention in shop Rich customers Luxury shops and web site with space and not a lot of product | Self-service shop Asking for help Middle class customers Big shops with a lot of choice, same thing on the web site |
Process | Some parts handmade, limited number of piece | Industrial production in quantity |
Packaging | Special bag and box for each handbag in quality material and paper bag | Non-packaging except the plastic bag |
SWOT Of my company: CYPE France software for the building engineering
Stenghts :
| Weakness :
and technical support (a lot of work)
|
Opportunities :
| Threats :
|
Marketing plan
CYPE France is a company of calculation software in the building business. We are a company of sale software programming and technical support.
Our objectives are SMART ( Specific, Measurable, Attainable, Relevant, Time based) for the commercial team because during a meeting the director explain how much he want to sold on every software during the year 2017. So we know on which product we have to work , how much we need to sold, they are attainable because they are based on the last year, relevant because they are made to grow up the benefice and prom the new software and time based on the year.
We should focus on gaining new customers, in fact we already have a repeat business for our clients ( most of them take the new version of our software) it’s easier for them they don’t need to be formed on a new one. There are just new features. And more than this the company is young (6 years in France) and don’t have a big notoriety in France. So we can win new clients.
Most of our customers share they habits for shops they software. Most of them made researches on internet before they choice. And want the most easy and precise used.
...