Parc Asterix

Parc Asterix

Parent Company Compagnie des Alpes

Category Amusement Park/Theme Park

Sector Tourism

Tagline/ Slogan Bienvenue Gaulois (Welcome Gauls)

USP A unique theme park based on the stories of Asterix and theme from historic cultures

STP

Segment Children and youngsters

Target Group Young families living in France and the rest of Europe

Positioning The park offers entertainment and adventure to both children and adults

SWOT Analysis

Strength 1. Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.

2. The park has earned a reputation for its wide range of roller coaster rides.

3. It is the only Parc Asterix in the entire world.

4. The main advantage of Parc Asterix is less queuing at the rides and attractions

Weakness 1. The brand is not that well recognised outside France.

2. It has fewer attractions and rides as compared to its main competitor, Disneyland.

Opportunity 1. Parc Asterix can take advantage of the fact that there are not many popular theme parks in France

2. Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitors

3. France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract international tourists

Threats 1. Proximity of its biggest competitor, Disneyland, is the biggest threat.

2. In the absence of constant innovation in the offerings, there is no incentive for second time visit.

3.France is considered to be a very expensive tourist destination, these cost concerns can hamper the number of visitors coming from abroad.

Competition

Competitors 1. Disneyland, Paris

2.Futoroscope, France

3.Port Aventura, Spain

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