La mercatique digital (document en anglais)

Introduction

This report is based on the practicum project of digital marketing for askdave.ie which is

currently, to some extent, on its initial or developing stage. Askdave.ie is featured as an

online estimating tool, therefore engaging on digital marketing especially is essential to

create awareness. Social media defines the various activities that integrate technology, social

interaction and the construction of words, pictures, video and audio. Furthermore, the social

media marketing is nowadays hugely popular because it is being used for reaching customers

online. The temporary situation of askdave.ie leaves our group great space to conduct

possible strategies. Our goal is to reach out to as many users as possible to register on this

website and enable to get them dig deeper using this tool. One of the successful sign is higher

traffic statistics showing in Google Analytics on second page of the website. In order to

achieve this goal, in this project, we will be conducting a various tasks or projects and

appropriate report to help achieve our goal. This report will show a breakdown of all the team

has done to help Askdave.ie engage in digital marketing.

Company Profile

www.askdave is an online construction project estimating tool developed by Redbrick

Construction Limited. The company is owned and managed by David O'Reilly and Paul Byrne

who have over 25 years experience working together in the Construction and Project

Management of prime residential and commercial properties in Dublin. www.askdave was

designed with the customer in mind, to bring clarity and help in pricing their Construction

project, whether it be a simple house extension or a totally new build, and to make the whole

process easier and more transparent than it has ever been for those with no Building

background.

7

Development of a plan of action

Appendix And the project success can be determined by the successful completion of a

task within a specific time and under a cost and performance constraints; managing these

three elements is crucial (Kezner 2009). And a project manager needs to find the balance

between these three elements, because the lack of proper time management will result in the

project not being delivered on time. When the cost is not also monitored adequately will

result in the project being completed over budget or may become incomplete because of lack

of funds. In the same way, the performance needs to be monitored to avoid the project being

too complex.

Also a project management needs three complementary stages namely planning, scheduling

and controlling. Regardless of the project management techniques adopted, the three stages

are required. Planning is the stage where all initial works are carried out. It helps to determine

what could be done and their relevance to the project requirements and specification.

According to Lewis (2011), the planning should be done by the team that will carried out the

tasks involved and not the project manager alone, because collectively and having the skills,

they could adequately estimate the work to be carried out. Scheduling is the stage where a

time frame is added to the tasks identified in the planning stage. The scheduling involves

assess the skills of the team and estimating a time for completion of various tasks and their

sequence and is carried out as a team. Controlling is the responsibility of the tea leader. It

helps to measure and monitor the work done. At this stage, thorough evaluation are

performed to check the quality and if the tasks done fit the overall requirements and specifics.

8

PLANNING

From the list of practicum projects, our group chose Askdave.ie because the client planned to

conduct digital marketing on their web tool to help users estimate the cost for free. After

approval, we decided to assign a project manager to coordinate all activities and serve as

representative before the client and despite having a project manager, the group worked as a

team and the work load equally divided.

After a primary meeting with the client, as outlined in the research part of the report, we

gathered that Askdave.ie was a new website and the motivation behind the client designed it

to be used for free with the prospect of getting construction contracts or business for their

main company DP Development, currently renamed RedBricks constructions. We were also

informed that from the analytics previously done on the site, the bounce rate on the site was

very high despite the low user traffic.

The meeting helps us define a plan of action for the project which will be outline the lines to

follow.

I. Identify issues

The

...