LaDissertation.com - Dissertations, fiches de lectures, exemples du BAC
Recherche

Café Starbuck (document en anglais)

Commentaire d'oeuvre : Café Starbuck (document en anglais). Recherche parmi 297 000+ dissertations

Par   •  18 Mai 2015  •  Commentaire d'oeuvre  •  333 Mots (2 Pages)  •  439 Vues

Page 1 sur 2

I’m going to talk about Starbuck coffee

History:

The first Starbucks opened 1971 in Seattle by three partners: English teacher Jerry Baldwin, Zev Siegl history teacher, and writer Gordon Bowker. The Starbucks name is taken from the novel Moby Dick, referring to the maritime tradition of the first coffee traders.

In 1981, Howard Schultz enters for the first time in a Starbucks lounge and in his first cup of coffee he feels immediately attracted to Starbucks. Therefore it becomes a year later the CEO of Starbucks.

In 1983, during a trip to Italy, Howard Schultz became enchanted Italian espresso bars and their ritual around the coffee. He had the idea of transposing the US tradition of Italian coffee, conversation and exchange of places, a third place in some ways halfway between home and work. He left briefly Starbucks to start his own chain of coffee and come back in August 1987, when he bought Starbucks with the help of several local investors.

From the beginning, Starbucks chooses to be a different company that not only celebrated coffee and its rich tradition but also promoted human relationships.

Starbucks is the largest coffee company in the world, with 17,009 stores in 55 countries, including more than 11,000 in the US, more than 1,000 in Canada, more than 700 in the UK, and over 150 in Turkey . The company has expanded rapidly. The first store outside the US or Canada opened in the mid-1990s, and overseas stores now constitute almost one third of Starbucks stores

Starbuck diversity:

Starbucks job is not just to offer exceptional coffee but also to create links, to get involved in the lives of the community and celebrate cultural differences. Their business strategy to diversity focuses on four areas: partners, customers, suppliers and communities.

The principles that govern their actions every day:

Their coffees: Quality is at the heart of concerns.

Their partners: Their employees are their "partners" because it is their passion. Together they cultivate diversity to create an environment where everyone can be himself.

Their customers: It all starts

...

Télécharger au format  txt (2.1 Kb)   pdf (52.2 Kb)   docx (8.5 Kb)  
Voir 1 page de plus »
Uniquement disponible sur LaDissertation.com