Etude de cas Amazon

Amazon

Ok,  so we are going to explain why Amazon is the biggest company in the world and why peaople like it so much

Today Amazon’s  headquarter is located in seattle, Washington in US and was founded in 1994 by Jeff Bezos. At the begining Jeff Bezos want to became the bigest world library and try his chance with the « Gold Rush of Internet ».  He choose to name his company Amazon in reference of the biggest river of USA. Amazon website is officialy launch the 16 of July 1995.

After Three years, the company starts to diversify his product but its between 1998 and 2000 that Amazon has grown a lot. Wa can also see that the company is diversifying with the Logo who change a lot. (at first the logo look like the amazon river, it became a bit sober in 1997 but to classy for jeff bezos, so he redesigne it witrh some colors but this time it’s was not symbolic enought. In 2000 he create the logo we all know, with the arrow smile who’s connecting the first letter of the alphabet to the last)

Now that we have presented the background of the company we can tell you why the company is so succesfull

First we can tell that Jeff Bezos is a visionary manager because he was one of the first to sell a lot of differents things around the world by internet (he immediatly saw the potential of internet).

The willpower to take care of the customer before,during and after the online purchase. An easy experience, a lot of help and a very fest delivery are good advantage for amazon, like Jeff Bezos said : « : The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer centric company »

Amazon is also really good with the innovation with adiotional services Amazon Prime, Amazon Music, Amazon Locke or Amazon Studio.

The company also own things like Whole Foods Market, Woot, Alexa, Curse, Graphiq, Twich or zappos.

 Turnover 2018 : 232.9Billion USD

+600 000 employees

5Billions  package sent in the world

62% of people use amazon for online shopping

150Milion of reference

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