Presentation of Coca-Cola

Coca-Cola

I am going to present you the brand coca-cola which is a brand famous worldwide.

It’s the coca-cola logo, it is recognizable in the whole world even without the name « coca-cola » written and here it’s the evolution of the logo. The slogan has been « Open Happiness » since 2009 but not long ago it changed, now the slogan is « Taste the feeling », Coca-Cola often changes it’s slogan.

The product made by this company is a soda sold under different forms : plastic bottles, glass bottles, cans and aluminum bottles.

The founder of Coca-Cola was John Pemberton, he was a pharmacist at Columbus, Georgia, USA. In 1870 he moved to Atlanta that’s when he started to imagine a drink that could allow people to detoxify after an addiction to morphine, which was his treatment against the pain from big injuries. In 1885 the first ancestor recipe was invented, it was an alcoholic drink made of coca, kola nut and damiana.

On the 6th June 1887,Pemberton Registered his brand in the commercial register, i twas bottled for the first time in 1884 by Joe Biedenharm, in the back room of a sweets factory, in Vicksburg, Mississippi, USA.

Every day, 1.5 billion drinks are sold worldwide.

The manufacturing conditions are correct but we don’t  know the current formula of Coca-Cola.

The affected bottles are those of 50 cl, the acronym symbolizing the PlantBottle will be present on the labels of different bottles. This innovation was launched in Denmarck and in the United States in 2009. Today it’s produced and distributed in 16 countries.

The price of Coca-Cola varies by country, for example the price of Coca-Cola in Europe varies between 1euro and 2euros.

Coca-Cola has become famous worldwide thanks to its taste but above all thanks to a very powerful marketing strategy. Coca-Cola is now the most consumed soft drink in the world. Thanks to its low price, its different varieties, the different slogans, it’s advertising and logo that has evolved.

For my part, I know Coca-Cola because it’s known in the whole world. I consume Coca-Cola because it’s good and there are many tastes, especially in summer and after a bike race because it’s refreshing and very sweet.

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