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Walmart Kevin

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Par   •  10 Novembre 2017  •  Étude de cas  •  627 Mots (3 Pages)  •  599 Vues

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Largest private employer in the United States as in Canada and Mexico, Walmart has invested itself as a "mission", which is "save money for a better life": "save people money for they can live better is at the heart of everything we do [...] in simple terms, help people live better is more than something we do, it is our reason for being ". But the company is not limited to this "responsibility" and is also defined as "a leader in sustainability, corporate philanthropy, and employment opportunity." Openly conservative, Walmart promotes the values ​​of family, faith, country and Christian egalitarianism.

The respect for the environment is a strong commitment of the firm, which acts on different axes. Walmart’s stores are equipped by a system of modulation of lighting according to the natural light. This equipment reduces power consumption by 25 to 35% according to the companies. Alloyed with other investments, such as the spread of white roofs, cost reductions are sensitive, allowing the company to demonstrate ecological spirit while making savings of 250 million kWh per year. These investments are extended by the recovery of used packaging programs, store awareness campaigns, and scholarships to organizations. In 2012, Walmart has launched a website called "The green room" which is a “platform for an ongoing conversation with NGOs, suppliers, the media, and others who want to share ideas and partner with us in helping people live better around the world”. The online journal likewise dug news for proactive stories, including Bill Clinton lauding Walmart's manageability endeavors amid an appearance on "The Daily Show with Jon Stewart." Since dispatching in January, WGR has earned 164,254 remarkable guests and 268,807 site visits. After McDonald's and Tyson Foods, the first US poulterer, Walmart is committed to improving conditions for breeding animals. The US distributor has announced via a press release May 22, 2015, new rules to its suppliers, including the limitation of antibiotics only treat disease. "Walmart is committed to a procurement system and sustainable food supply, it said on news.walmart.com site. We listened to our customers, and we ask our suppliers to commit to the standards and transparency measures regarding the treatment of livestock. "

The image of Wal-Mart is closely linked to its involvement in the communities where it has stores. Wal-Mart is providing direct and indirect support to four major causes for which it has given or helped to collect $ 196 million in 2002. In addition to the sponsorship of national associations, logistical help in fundraising, Wal-Mart is one of the main sponsors of the private education system. The company has created a program to reward the best teachers of the year with more than $ 2 million. The other pole is the main child protection. Significant financial support is given to pediatric wards of various hospitals and the company launched a major initiative aimed at finding missing children who helped locate more than 2,700 children since 1996.

As the first private employer in the United States, Wal-Mart had to give the image of a company contributing to integrate the various minorities in the American society. With more than 160,000 African Americans and 105,000 Hispanics, the brand reflects the ethnic and cultural diversity of the country and received the Ron Brown Award in 2002, awarded by the White House to reward its efforts. Besides ethnic integration, Wal-Mart turned its attention to the work of the disabled, for which it is regarded as the company offering the most opportunities. It also promotes the advancement of women to leadership positions. Its shareholders and its customers, Wal-Mart is a rather remarkable company that knows reconcile with impressive financial results, more than 14 billion dollars of net income in 2015, with strong community involvement and business success based on discount and service.

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