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Swot Of Yoga

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Par   •  14 Mai 2013  •  Étude de cas  •  271 Mots (2 Pages)  •  1 125 Vues

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Strength

1 foreign characteristic

Nowadays,people are curious about the new things,YOGA comes from Indian,it has foreign characteristic,we think that it can attrack people to have a try.

2 keep healthy and fit

With more and more competitions,people always feel anxious. They hope to find a way to relax.Yoga’s feature is helping people to get rid of tire and body ache(身体疼痛),also ease the pressure.

Wakeness

1 less acquaintance

French people included the dunkerque people,they don’t know deeply the YOGA,sometimes they don’t want to adventure especially the price is not cheap.

2 Monotony of the product

Yoga provides simple course, people will feel a little bored with repeated exercises. After finished learning, perhaps, people choose to exercise by themselves at home.

Opportunity

1 Less competition

In dunkerque,there is not so many clubs provided YOGA,so the market is big,we should put advertisement on Internet,Facebook,radio.

2 Yoga clothes and accessory

People need the clothes specialized,we can sale the clothes and accessory to the customers.We can also try to design in fine style .

3 Yoga in the water

We can cooperate with the swimming pool in Dunkerque to teach the water Yoga,it will attrack much people. What’s more,it brings profits to the swimming pool.

4 Yoga for man

With the bad habits,men get healthy problem and get fact.We can take the exercises for men .To change the body situation,we think that they will join our club.

5 Yoga for bride

Women want to be the best in their wedding, so we can provide special exercise to help the future bride become more silmmer and much beautiful.

Threat

1other sports

Of course,there exist other sports,if people are used to take other sports ,it will be difficult to attrack them to participate us.

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