Bac Pro Commerce Oral Anglais: le groupe Nike

NIKE

I) HISTORY GROUP

The company Nike is now a brand that specializes in clothing, footwear, and equipment sports, extremely experienced in the world. However, this giant was not born in a day. In Indeed, in 1962, an athletic coach, Bill Bowerman, Phil Knight and his partner decided to import shoes from Japan to promote the brand (which is called Blue Ribban Sport initially). They undertake a salesman, Jeff Johnson, who sells shoes in stages. After a few years and open stores California Bill and Phil decided to find a logo for their brand. Then they engaged Carolyn Davisson, who created the "Swoosh" (= the decimal point). A name was also found in the brand, Nike in 1972. The brand quickly met a huge success, thanks to the creation of models of revolutionary shoes.

II) CHARACTERIZATION OF THE GROUP

The Nike company is an industrial company that produced goods in the secondary sector. His field Action is international size. It is an associate company. In addition, Nike employment 33,000 people worldwide, so it is a very large company.

III) INFLUENCE OF MICRO AND MACRO ENVIRONMENT:

Nike is very attentive to the point of view of its microenvironment. Indeed, the company offers.Many surveys its customers to know their desires and needs. Nike knows a strong competition. Its competitors include Adidas, Puma, Reebok, Asics ... However, in 2008, Nike stands out from its competitors by becoming the first sales sneakers. In addition, Nike previously multiple pressures by many groups, such as in 1997 when the company was accused of having used Asian youth in exchange for a miserable pay, to make the shoe models for young Europeans and Americans. This shocked the public. Nike has responded with denials and campaigns to protect the image and corporate ethics. In Furthermore, suppliers are for textile producers such as China plupart_des small because their prices defy all competition. Nike is also attentive to the macro environment. The company uses materials more ecological as it did for his new shoe the Nike Air Jordan XX3, Nike has launched the 23th version of its flagship model of basketball shoes, as the Air Jordan XX3 code at great reinforcements TV spots featuring the star Michael Jordan. But what spots do not say is that This shoe is made by Nike as the second ecologically correct shoe of its range, and arguably the most successful, after a first attempt in 2005 on the Nike Considered Humara a shoe-terrain mixed recycled materials and eco-materials. Like this, the Nike Air Jordan XX3 is part of the eco-design "Nike Considered" program, which should cover all shoes brand by 2011 and aims to reduce waste in production but also to use the materials the greenest possible. The new Air Jordan model uses such a small amount of glue(Considered non-ecological due to the presence of solvents), the latter being replaced by adhesives or water by an interlocking system of the materials together, which in particular led Nike suppliers to draw on purpose machines used for production.

IV) THE LIFE CYCLE OF A PRODUCT OF THE COMPANY:

Nike is present on the market for sports shoes including the Nike Air Max Plus more known as "shark". The first model was developed in China in 1998. The model is new. Nike did not invent this

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