Sweetgreen case tudy

Sweetgreen est une chaîne de restauration rapide américaine spécialisée dans les salades et les repas sains, fondée en 2007.

Type of organization

Sweetgreen is a private, for-profit company operating in the fast-food sector.

Aims and objectives

Sweetgreen has several objectives. It has an economic objective: to ensure profitability and growth by developing its network of restaurants.
Develop new products and services to build customer loyalty.

Social and environmental objectives:
Encourage healthy, balanced eating.
Support local farmers and sustainable producers.
Reduce our carbon footprint through recyclable and biodegradable packaging.

Size of the business

 Company size
Number of employees: It has around Six hundred  employees, making it a medium-sized company.
Number of restaurants : More than Two hundred  across the United States.

Nature of the business activity

 Products: Salads, bowls, wraps and dishes made with fresh, local ingredients.
Digitalisation: online ordering via the app and website, integration with delivery platforms.
Sustainable commitment: Local sourcing, eco-friendly packaging, reduction of food waste.

Resources

Human resources
600 employees (cooks, waiters, shop managers, marketing and digital teams).
In-house training to ensure quality customer service.
Financial resources
Major fund-raising with investors.
Turnover: Seven hundred eighty million dollars.
Increased revenues thanks to digitisation and new markets.
Physical resources
More than Two hundred  restaurants in the United States.
Local supply chains with partner farmers.
Digital infrastructure for order management and logistics.

 Technological resources
Mobile application and website for online ordering and payment.
Use of data to optimise the customer experience and manage stocks.

Legal business structure

Head office: Los Angeles, California.
Legal status: Publicly traded company.
Regulated by the Securities and Exchange Commission

Geographical scope

Presence: Currently only in the United States.
Main cities: New York, Los Angeles, Washington D.C., Chicago, Miami.
Expansion planned in new cities and, potentially, internationally.

Industry : Sustainable food (fresh, local produce).
Technology (digital ordering, data management).
The green economy (reducing waste and CO₂ emissions).

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