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Par   •  13 Février 2013  •  755 Mots (4 Pages)  •  813 Vues

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1. REMEMBER -- Explain who, what, when, where, how and why.

The plan should define specific business objectives and goals with general parameters to guide the organization.

1. Table of Contents…………………………………

2. Executive Summary………………………………

3. Business Description & Vision………………….

4. Definition of the Market………………………….

5. Description of Products and Services…………….

6. Organization & Management…………………….

7. Marketing and Sales Strategy…………………….

8. Financial Management………………………

9. Appendices……………………………………….

Executive Summary

This section should:

• Be written last

• Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why

• Be less than 2 pages

After reviewing this section the reader should:

• Want to learn more about your business

• Have a basic understanding about your company

Business Description & Vision

This section should include:

• Mission statement (business purpose) – Make online `a la carte’ luxury travels. We intend to provide an online platform for tailor made trips with a logic of expert advice in the backyard of this technology. The logic underneath is based on giving a service which people could not buy with money. We intend to give route suggestions you won’t find in a guide book. We can get you into events that the average person hasn’t even heard about, or couldn’t get access to.

The Bonus - Differentiation-

 Choose what you want, customize it, and pay just for what you really want and use.

 Use your mobile device during the travel planning period and the in-trip experience. Particularly during the in-trip experience, tailor made suggestions will be loaded in the user mobile application according to what the traveler has chosen while he designed his dream trip. Allowing the traveler to find the right restaurants & attractions tailored to their interests and time, and even provide special location-based features that can only be delivered via mobile. And finally, it will allow sharing experiences in real time.

"The mission is to build an online platform that easily connects anyone to some of the most unattainable people, places, and experiences in the world that will give you a lifetime of stories to tell." We turn your wishes true accessing directly through a click. We create aspirational experiences. And we add the mobile technology to help the traveler get what

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