The Blue Ocean Strategy
Mémoires Gratuits : The Blue Ocean Strategy. Recherche parmi 298 000+ dissertationsPar delia8951 • 22 Décembre 2012 • 215 Mots (1 Pages) • 748 Vues
Le camion qui fume VS cantine California
Le camion qui fume: arrived in December 2011
offer lunch and diner
Facebook ,twitter website
Burger 8euro,menu 10euro
Cantine California: April 2012
Just lunch
Facebook ,twitter, website
Burger, tacos , more dessert and brunch,a little more expensive: burger with chips:11euros
The blue ocean strategy(value innovation):
Break the traditional restaurants’ strategies: house, tables, chairs, fixed place.
Break the street foods’ strategies: the idea of street food made by chefs, using restaurant-grade ingredients, technique and technology, is very new indeed.
Reaching the potential demand: fast food but healthy and bio. Create temporary monopolies
Expand an uncompetitive market space
Avoid competivity
Create and research the new need.
Offering value and low cost
Seek for the low cost and differentiation strategy at the same time
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