Swot analysis

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Par Sumaya Surtie • 24 Septembre 2019 • Analyse sectorielle • 2 555 Mots (11 Pages) • 376 Vues

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Strategic Management

sumaya surtie

Table of contents

Vision statement…………………………………………………………………………………………………………page 1

Mission statement………………………………………………………………………………………………………page 1

Strengths and Weaknesses…………………………………………………………………………………………page 1

Industry analysis………………………………………………………………………………………………………...page 2

PESTE- analysis……………………………………………………………………………………………………………page 3

Opportunities and Threats………………………………………………………………………………………… page 5

Business-level strategy……………………………………………………………………………………………… page 6

Advantages and disadvantages…………………………………………………………………………………. page 6

Internal Growth strategy………………………………….………………………………………………………. page 7

External growth strategy………………………………………….………….…………………………………… page 8

Cooperative strategy………………………………………………………….……………………………………… page 8

Bibliography……………………………………………………………………………………………………………… page 10

Question 1_________________________________________________________________________

Vision

Our vision is to be recognised as a benchmark for outstanding printing service. We want to improve the digital printing industry enhancing large corporate and smaller personal clients by providing them with excellent printing services to their door step.

Mission

The Copy&Paste will pursue its vision through its mission:

We aim to provide products of outstanding quality to our clients across most disciplines of printing and graphic designing
We will strive to deliver individualised printing solutions to our client needs and add value to our client businesses
We will provide great client service and build a long lasting relationship with our clients
Provide quality printing services at low costs for all clients
We will provide quick and speedy service for our clients that will make us the best service provider in the market
We will provide expert printing solutions and services using the latest technology
our goal is to proving printing solutions within 24h and also deliver it to our clients

strengths

cost effective solutions
provide free of charge delivery to clients

Their customers do not even need to leave their offices, they provide speedy quality printing services and delivery for free
They have the capacity to handle large corporate printing jobs, but also takes care of clients’ smaller and more personal printing needs.

Weaknesses

They lack strategic direction as they do not have a vision and a mission statement
They do not make use of any business or corporate level strategies to guide their operations and decisions
They do not promote their organisation efficiently, as they do not have a lot of social media platforms and they do not provide enough information on their website e.g. price list, office hours etc.
Due to the fact that the organisation is small in size they are more prone to vulnerability to deterioration.

Industry analysis

Bargaining power of suppliers	Bargaining power of suppliers is a treat when the suppliers position becomes strong that they can raise prices Copy&Paste supplier will become powerful when switching cost are high and there is no satisfactory substitute supplier available When selecting suppliers Copy&Paste must consider a few factors, like the supplier’s ability to deliver speedily and reliably. If stock is not available in time, then Copy&Paste might have a problem Because Copy&Paste
Rivalry among competing organisation	Example of Copy&Paste competitors are Xerox, Printing worx and many more, they all compete by pleasing the customer and meeting their printing needs Copy&Paste has created a competitive advantage by differentiating its services, they deliver within 24h for free The one thing that would intensify rivalry between Copy&Paste and competitors is lack of differentiation and high exit barriers, like strategic interrelationships and emotional barriers For Copy&Paste to compete they must do a competitor analysis, they must know the future goals of the competitors, the competitor’s current strategy and what their capabilities are
Threat of substitute products	There are many substitutes in the market for Copy&Paste, their competitors, for example, Xerox provides similar products and services in the industry Substitute products can indirectly cause competition when they, fulfil the exact same purpose, Xerox does the same printing service or when the be partial substitutes for each other, people might prefer Xerox over Copy&Paste. Substitute products will pose a threat when switch cost for customers are low, the substitute product price is low or its quality is equal to competitors To withstand this Copy &Print provides quick and quality service, orders are done within 24h and delivered free of charged
Bargaining power of buyers	Opportunities and threats will come from the changes in the customers tastes and needs, Copy&Paste will have to respond to these changes Buyers bargain for higher quality, lower cost and better service. If the customers have high bargaining power, they can force the prices down When businesses purchase large amount of flyers they become important to the Copy&Paste business so they charge them discounts on their order Customers have access to a lot of information about the market and this gives them some bargaining power, so Copy&Paste will compare prices of suppliers in order to get the best deal
Threat of new entrants	Capital requirements is also a barrier to entry because y Copy&Paste might need considerable resources to start-up. They will need physical facilities and inventories; capital will be needed for marketing activities which they did not do very well Competition is fierce because other organisations are well established and that might reduce their entry, competitors like Xreox Their competitors might retaliate fiercely because they have major share in the industry and the are able to perform economies of scale They might also face barriers to entry like stitching cost, where their supplier might gain bargaining power and it might cost Copy&Paste more to switch from one supplier to another

PESTE model-analysis

P - Political Environment

Governmental and legal factors can represent key opportunities or threats for both small and large organisations. Laws and regulations can have a major impact on the strategies of a business.

Copy&Paste need to take into consideration that changes in tax laws and patents laws need to be kept up to date.
As Copy&Paste grow in their business they must focus more on influencing policy actions. They also need to take into consideration the company’s tax and minimum wage legislation.

E - Economic Environment

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