Research analysis
Guide pratique : Research analysis. Recherche parmi 298 000+ dissertationsPar mohammadd • 24 Janvier 2016 • Guide pratique • 3 679 Mots (15 Pages) • 801 Vues
SEPT Analysis on Mandalay Resort Group (Environmental Analysis)
Social System | Economic situation | Political stability | Technology |
|
|
|
|
|
| 2. No more approval of casino-type gambling by states since 1993 |
|
|
| 3. Various restrictions on the development of casino operations | 3- Exploitation of many technologies by gaming resorts to transform their call centers into high-value/low margin customer care machines |
| 4- Explosion of internet as a gaming venue | ||
Competitive Profile Matrix
(CPM Matrix)
British Steel | Europe and North American Steel | South Korea | ||||||
Critical Success factors | Weight | Rating | Score | Rating | Score | Rating | Score | |
Product quality | 0.10 | 4 | 0.40 | 4 | 0.40 | 4 | 0.40 | |
Price | 0.15 | 2 | 0.30 | 3 | 0.45 | 4 | 0.60 | |
Technology | 0.20 | 2 | 0.40 | 4 | 0.80 | 4 | 0.80 | |
Financial position | 0.05 | 4 | 0.20 | 4 | 0.20 | 3 | 0.15 | |
Distribution | 0.10 | 1 | 0.10 | 3 | 0.30 | 4 | 0.40 | |
Labor cost | 0.10 | 4 | 0.40 | 2 | 0.20 | 3 | 0.30 | |
Management | 0.10 | 4 | 0.40 | 4 | 0.40 | 4 | 0.40 | |
Market share | 0.20 | 1 | 0.20 | 4 | 0.80 | 4 | 0.80 | |
Total | 1.0 | 2.40 | 3.55 | 3.85 |
Notes:
- While all manufacturers are maintaining product quality by scoring 0.40, South Korea had competitive edge in price by 0.60 over other competitors
- British Steel is very weak in distribution and market share
- British Steel is also very weak in technology.
- In financial position South Korea is surprisingly low
- In overall performance South Korea secure first by recording the total score of 3.85, followed by 3.55 by Europe and North American Steel and 2.40, a very weak position secured by British Steel
SWOT analysis
On Mandalay Resort Group
Strength | Weakness | Opportunity | Threat |
1. Aggressive growth strategy | 1. No vision and mission statement |
| 1. Intense price competition |
2. Mandalay Mile | 2. Lack of diversity in top management employees | 2. Increased dollar spent in gaming industry | 2. No more approval or restrictions of casino-type gambling by states since 1993 |
3. Differentiated and distinctive resorts 4. strong horizontal relationships (Joint Ventures) | 3. Lack of an East-coast presence | 3. Increase in demand for hotel rooms due to building boom in Las Vegas 4. Explosion of internet as a gaming venue | 3. Economy recession due to terrorist attack of September 11 |
4. Lack of gaming innovation | 4. Ethical problems of gambling industry |
...