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Par   •  24 Janvier 2018  •  Fiche de lecture  •  682 Mots (3 Pages)  •  408 Vues

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COMPANY’S 3 YEAR PLANNING

  • 1ST YEAR :
  • company will focus on local target market  and target customers
  • full fledge marketing
  • generate business
  • 2ND YEAR:
  • company will carry forward last year profit
  • generate more revenue from last year profit
  • build up new branches and business associates and franchise from last year profit
  • The bank should also provide the loans for the purpose of buying and construction of shops.
  • 3RD YEAR:
  • company will carry forward last year profit
  • company will go to near by place and generate business
  • company will do collaboration with giant construction company
  • company will do collaboration with real estate agents

PROMOTIONAL TOOLS FOR MARKETING OUR PRODUCT

PRINT MEDIA

ROAD SHOWS

TRADE  FAIR

FESTIVAL OFFERS

HOARDINGS

Sampling Design

Sample plan: -

        Sample universe: -

        The sample universe is that of relevant for this project includes all the builders who are in the business of construction in LONDON

        Sample Site: -

LONDON was selected for research project and filling up of the questionnaire from builders for the purpose of market analysis.[pic 1]

        Sample Size: -

Sample

Sample size

Builders

15

Tools of data collection

  • Questionnaire method: -

Questionnaire is used as tools to get the information from the sample. The questionnaire contains 10 questions and the samples were approached individually and answers were recorded in questionnaire form.

  • Observation method: -

For this study the observation method was also used to know the facilities provided to builders by different institutes

Survey Questionnaire

  1. Since, how long you are in this business?

                5 years                                  10 years[pic 2][pic 3]

     15 years                                 more than 15 years    [pic 4][pic 5]

 

  1. How many projects are completed with in 6 months?

1        2        3        4        more than 4[pic 6][pic 7][pic 8][pic 9][pic 10]

  1. Describe in detail.

Category

Cash

Finance

Flat

Separate house

STUDIO

  1. Finance from which bank?

Bank name

Flat

Separate house

Shops

llyods tsb

BARCLAYS

HALIFAX

ABBEY

BRITANNIA

BANK OF SCOTLAND

Others

  1. How many project works is going on?

1        2        3        4        more than 4[pic 11][pic 12][pic 13][pic 14][pic 15]

  1. Describe in detail.

Category

No of items

Flat

Separate

STUDIO

  1. Have you taken any loan for your business?

    Yes                          No[pic 16][pic 17]

  1. Are you satisfied with the existing bank services?

[pic 18]

            Yes                          No[pic 19]

  1. For choosing a bank loan what are the factors you consider?

Factor

Very important

Important

Some what important

Not important

Not at all important

Interest rate

Documentation

Time in transfer of amount

After sales services

Value added services

  1. Are you going to start any new project with in three months?

[pic 20][pic 21]

           Yes                         No

Basic Detail: -

Name: - _____________________________________________________

Address: -___________________________________________

Phone No.: - ______________________

...

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