Business administration, executive summary
Cours : Business administration, executive summary. Recherche parmi 298 000+ dissertationsPar Jouhara Mirghani • 18 Août 2017 • Cours • 5 682 Mots (23 Pages) • 588 Vues
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Done by: Harrari Zakaria
Moummou Soufiane
Rachidi Sara
Rhazi Hamza
Supervised by: Professor Moudar Kaoutar
2015,Al-Anqaa.LLC, All Right Reserved
Table of Content
Executive Summary 4
Company's Profile 4
Our Mission 4
Our Vision 4
Our services 4
Our Future Plans 4
Market Analysis 4
Market Outlook 4
Primary Market Target 5
Critical Needs 5
SWOT Analysis 5
Our Expected Gross Margin And Sells 6
Organizational Structure 6
Our Business Development Stages 7
The Ownership Information: 8
Board of Directors' Qualifications 9
Our Values and Principles 9
The Law and Regulation 10
Burial 10
Cremation 10
Open-Air Cremation 10
The Funeral 11
Who Pays? 11
Moving a Body For a Funeral Abroad 11
Funeral Trusts 11
Funeral Insurances Policies 12
Guaranteed Funerals /Non Guaranteed Funerals 12
What You Should Know 12
Marketing Strategy 13
Demographic 13
Advertising Strategy 13
Brand’s Strategy 15
Financial Plan 16
Projected Profit and Loss 16
Profit and loss 17
Cost of sales 17
Total current assets 17
Subtotal Current Liabilities 17
The Attractiveness of Industry 18
Appendix 20
Executive Summary
Company's Profile
Our company is startup company based online which provides customization of tombs and coffins as well as handling the funeral, our services aim to satisfy your last fantasy about your death, making it fit what have envision for it, from a funeral at 5 star hotel, to a marble tomb passing by a golden coffin, with our unique and original idea emphasis on customer satisfaction, with a market niche and a distinctive competitive advantage aim to develop and extend the market niche and popularize our services
Our Mission
Making your resting place as unique and memorable as possible is Our Goal
Our Vision
We Intend to provide our customer with services bounded only by the limit of their imagination
Our services
We provide our customers with the ability to design a coffin and a tomb that would fit their fantasies of a resting place as well as befitting funeral.
Our Future Plans
we seek to grow our market share and expand the business in a well balanced manner so we can actually reach our break-even point on the third year of existence making the fourth one our first profitable year, once this milestone is reached we would gear up the company so we can expand to the lucrative Asian market on the fifth year, from a stable base in the European market and a growing Asian presence we intend to fructify our effort by going public in the tenth year of our existence and use the newly available financial resources to globalize our company, we also have our own personal fetish, that of owning a private cemetery with a specialized pet section.
Market Analysis
Market Outlook
Our market is a market niche, with an original idea, our market have no direct competitors
Primary Market Target
Our target customer are Old people and their Families this people constitute our primary target because they are the most likely to be interested in our services .
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This chart represent our targeted clients which are military veterans , stillborn’s parents, old people and finally pets owner .
Critical Needs
The needs that we aim to create also amend to is easing the burden of the aftermath of losing a loved one, by taking care of everything from the funeral to the burial or cremation, by adding a much needed comfort to our customers in those dire moments, none the less we also will make the fantasy of our customers become a reality, after all we are here for this.
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