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Air France: Maintenance, repair, and operations business (MRO)

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Final report

Air France: Maintenance, repair, and operations business (MRO)

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Global BBA3 – 2017 – Group 1

Thi Ha Phuong Dang, Junrong Huang, Noor Imane Lamfichekh, Salma Chahbai, Zoé Bourraud

STAKEHOLDERS

Level of importance: influence and interests

Stakeholders influence the company depending on their interests, these interests helps defining the criteria used by each stakeholder to evaluate the company’s performance.

  1. For the whole company (by order of importance)
  • Board of directors – They influence the governance, the company culture, which risks should be taken and manage them, the long-term objectives and strategy, and the performance.
  • Shareholders – They influence the profit, the value of the company on the financial market, and as the board of directors, the long-term strategy. They are interested in money.
  • Governments, authorities - They have a sovereignty, they care about collective security (defense), exportations, respect of regulations and laws, money, and taxation. In this case, the government is also a shareholder so it is interested in money but also in stability.
  • Employees – They care about remuneration, job security, working conditions (health and safety)
  • Clients – To evaluate the performance, they use criteria as the quality of the service, the price, and their relation (trust)
  • Citizens, community – They care about the environmental and social impact of the company, taxes and financial contributions
  • Labor unions – They influence agreement negotiation, remuneration, working conditions (health and safety). Their interests are mostly the same as the one of employees as their role is to defend them.
  • Distributers and suppliers – They influence purchase price and volume, technological benefits and partnership
  • Banks – They have impact on the reliability of payment systems
  • Investors – They care about having information on financial standing, and liquidity (cash flows)
  • Insurance companies – They care about having information on management of risks, financial standing, and informatic security

  1. For the MRO business (by order of importance)
  • Distributers and suppliers
  • Clients
  • Banks, investors and insurance companies
  • Governments, Independent Regulatory Authorities

Level of satisfaction: criteria to evaluate performance (2016 data)

Some stakeholders have common interests, we will list every criterion that can be used to evaluate performance and then precise which stakeholders it impacts.

Criteria

Director

Share

holder

Client

Government

Citizen

Employee

Union

Supplier

Bank

Investor

Insurance

Number of destinations

x

 

x

 

 

 

 

 

 

 

 

Competitiveness

x

x

 

 

 

x

 

x

x

x

x

Efficiency of hubs

x

 

x

 

 

 

 

 

 

 

 

Expansion of alliances

x

x

 

x

 

 

 

 

x

x

x

Investment in new digital technologies

x

x

 

 

 

x

x

 

x

x

x

Customer's loyalty

x

 

 

 

 

 

 

 

 

 

 

Customer Relations Service

x

 

x

 

 

x

x

x

 

 

 

Development of offers

x

 

x

 

 

 

 

x

 

 

 

Innovation

x

x

x

 

 

x

x

x

x

x

x

Operational efficiency (aricraft, maitenance)

x

x

 

 

 

 

 

 

x

x

x

Number of employees at full-time

x

 

 

x

x

x

x

 

 

 

 

Growth

x

x

 

x

 

 

 

 

x

x

x

Expertise and training of employees

x

 

 

 

 

x

x

 

 

 

 

Number of passengers carried

x

x

 

 

 

 

 

 

 

 

 

Revenues

x

x

 

x

x

 

 

 

x

x

x

Working methods and internal processes

x

 

 

 

x

x

x

 

 

 

 

Digital tools

x

 

x

 

 

x

x

x

 

 

 

Transparency

x

x

x

x

x

x

x

x

x

x

x

Safety

x

 

x

x

x

x

x

x

 

 

 

Sustainable development

x

x

x

 

x

x

x

 

 

 

 

Social responsibility

x

x

x

x

x

x

x

 

 

 

 

...

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