Mémoire Allociné

Prescribing sites : Allociné, a digital decision-making tool for cinema

It is to understand if the information is perceived with credibility, if they can influence the Internet users and to what extent?

Introduction:

This research focuses on themes related to cinema and new digital technologies. There is much talk about the technologies in our society and in the way of intrusion digital worlds in our everyday life. These digital technologies worlds, which bring together the "new" technologies of information and communication, encompass both the networks and their transmitters, namely Computers, mobile phones, as well as the resulting software products (website, online services, etc.). In a society where the image is important, it seems logical and at the same time contradictory to bring the superpower the diffusion of images that is the network and the very isolated entity that is the movie. Indeed, if a movie can be broadcast by many media, including the network, - the concept of show mainly - remains exclusive to the obscure rooms. The link between these two spaces had to be done at the level of sharing qualitative data, such as film critics and reviews, thanks to the community aspect of the Internet, and in particular the explosion of criticism amateurs on the network. The privileged place of this sharing is therefore the prescribing website of cinema, where we find both information and interaction. Some websites seem to weigh strongly on this digital cinema system. In this context, it is interesting to study how correlated the prescribing website (Allociné, SensCritique, etc ...) and a movie communication campaign. The idea was also to consider the impact of many websites on the viewer and his process of reflection to the choice of the movie. This other angle of view seems relevant to refine the analysis and understanding of the strategic issues of major film industries, also catches up with the challenges of the Strategies & Products of Communication. So, he seems to be wise to address prescribing websites from the point of view of movies, as well as the inclusion in movies communication campaigns.

1st Part : “Allociné”, Focus on a digital adventure

1.1 Historical

Allociné was created in 1993 by Jean-David BlancetPatrick Holzman, it is a service Which gives information on cinema programming. His Success is quite important from its launch for two reasons, the service Telephone number does not make a surtax and the number is exceedingly simple to remember "40 30 20 10 ". But what makes this company anonymous is its ability to innovate and Adapt very quickly.

1.2 Website analysis

1.3 Elements of the Sociology of the Spectator

« La focale sociologique nous dévoile aussi le fait que la relation que nous entretenons avec le cinéma trahit, en tant que pratique culturelle singulière, une manière d’être, une manière d’envisager la vie, une volonté de trouver dans les films que nous aimons une façon d’être relié à autrui et d’atteindre par là même le sens d’un partage collectif » Sociologie du cinéma et de ses publics 2009 (Armand Colin- Sociologie 128 - nouvelle édition revue et refondue), Paris et les articles de son blog.

2nd Part: Impact and positioning of "Allociné" in French cinema

2.1 Implantation on the professional stage of the cinema, actor of the communication campaigns

«Allociné est un bon outil de promotion qui permet notamment de travailler les films très en amont» Régine Vial, responsable de la distribution des Films du losange

2.2 Relationships, influences and impacts on cinemas by capturing the viewer

2.3 "Allociné" a view on the audiovisual industry in general

Allociné is first and foremost a service Consultation of telephone schedules, and then a database on the cinema. Thereafter It will become a television channel, a producer of programs and Web-series, the most Big editorial on the cinema of France and many other things. But it is also Since a few years a major actor of information of the world of the audiovisual in general.

3rd Part : A decision-making digital

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