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Extra practice Page 143

G1 Exercice 1 :

1 If we advertised more, we would sell more.

2 What could happen if we put a poster up ?


3 If i know the number, I might give them a call.


4 If was you, I would find a new USP.


5 Could you do it if I asked you ?


6 You couldn’t know what this advert is for if you looked at it. 


7 Could you give us a bigger budget if we needed it ?


8 If we used the Internet more, the company might reach more people.

G1 Exercice 2 :

1 If I had more money, I would try to reduce inequalities in the world.

2 If I had a new career, it would be a journalistic one.

3 If had time, I would try not to work as much as I do usually.

4 If I was Prime Minister I would try not to let the President dominate the bicephal executive. 

5 If I was ten years younger, I would enjoy my youth as much as possible.

G2 Exercice 3 :

When I first started working in the business, advertising was much less important than it is nowadays, and our budgets weren’t anything like as big as they are now.

Companies now realize that marketing is complexer because there are so many different kinds of media.

For example, the Internet is one of the fattest ways of launching a new product, especially to young people. At the click of a button you can send out adverts. It’s also cheaper than television advertising, which takes month of planning and costs a fortune.

It’s true that television reaches the highest number of people at once but in many cases Internet advertising can be just as effective as TV.

For example, by choosing the right websites you are most likely to reach your target market.

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