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Le groupe Baccarat (document en anglais)

Mémoires Gratuits : Le groupe Baccarat (document en anglais). Recherche parmi 298 000+ dissertations

Par   •  4 Mars 2013  •  324 Mots (2 Pages)  •  1 429 Vues

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o Baccarat:

Baccarat was founded in the 18th century. The brand embodies the art of living in France. The brand DNA is excellence, unique expertise (25 France master artisans in Crystal confection), beauty, and culture, innovation; stimulate the sense, glamour, seduction, and celebration. The brand is always inspired by its roots, its rich patrimony to transfigure tradition into its creations. Using innovative techniques and exceptional collaborations with the most skilled artisans in the world, Baccarat symbolizes exception and perfection.

Baccarat Hotels has exquisite objects of uncommon beauty, refection of the Baccarat legacy, and the Baccarat experience. The group has imagined hotels and residences that stimulate the senses and that make connoisseurs appreciate finer things in life sealed in momery.

Collaborating with Starwood Capital, It has officially opened Baccarat Residences, located in Shanghai near the trendy Xitiandi disctrict. The aim is to combine the classical French aura and an urban living. There are two towers of 308 appartments ranging from 82 sqm to 147 sqm and a few penthouses up to 510 sqm, The rent price range of the appartments are between 2635€ and 4192€ per month. Residents can enjoy services such as house-keeping, room service, 24-hour concierge, spa and health, and chauffeur driven Rolls Royce.

Baccarat also offers hotels with various services such as swimming pool, fitness centre, and restaurants. The hotel also offers a « B Bar »: each bar has it own distinctive style and atmosphere, exclusive and intimate lounge.

Baccarat wants to open many Hotels and residences:

Baccarat Hotels & residences Dubai (2015)

Baccarat Hotel Rabat, Morocco (2013)

Baccarat hotel Carthage Tunisia (2014)

Baccarat Hotel & Residences NY (2014)

Baccarat Resorts & Residences Marrakech (2014)

Baccarat Spa Hotel Marrakech (2015)

Baccarat Hotel Foshan, China (2015)

Baccarat Spa Hotel Tianjin, China (2015)

Website exposes the brand values concerning its hotels defining the Baccarat experience.

Diverse luxury specialised websites (such as vipluxuryservice.com) communicate Baccarat hotel opening (the hotel in NYC).

Pearl Tower’s website (Dubai) communicates about the opening of the hotel in the tower.

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