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A guide to marketing e-resources in Cardiff School of Management

How to access marketing and related e-books, research and journals within the UWIC Learning Resource Centre website

BIZ-ED suite of texts

E-books

E-research

E-journals

Neil Wellman 16/7/09

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ACCESSING BIZ-ED FROM THE LRC HOMEPAGE:

If offsite you will need to log onto Athens via: http://auth.athensams.net/setsite.php?&id=UWIC

NB: To use the full range of Biz-Ed facilities (annotations, notes, highlights, print, save, printing etc) you will have to register on your FIRST use of Biz-Ed, then log in on subsequent visits.

If offsite enter Biz-Ed via the Athens link on the Biz-Ed password page

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BIZ-ED MARKETING & RELATED TITLES

See Biz-Ed opening page for a full list of all texts.

MARKETING TEXTS

Advertising

Author : Tony Yeshin

eISBN13/ArticleID: 9781844808427

PubDate : 14/7/2005

Consumer Behaviour

Author : Ray Wright

eISBN13/ArticleID: 9781844808403

PubDate : 25/3/2006

International Marketing Strategy

Author : Robin Lowe , Isobel Doole

eISBN13/ArticleID: 9781408007860

PubDate : 25/1/2008

Marketing Communications

Author : John Egan

eISBN13/ArticleID: 9781844808397

PubDate : 15/4/2007

Marketing Research

Author : Ray Kent

eISBN13/ArticleID: 9781844808380

PubDate : 11/12/200

Principles & Practice Of Marketing

Author : Jim Blythe

eISBN13/ArticleID: 9781844808267

PubDate 2009

OTHER RELATED TEXTS

Business in Context - An Introduction to Business and its Environment

Author : David Needle

eISBN13/ArticleID: 9781844808335

PubDate : 15/4/2004

Business Research Projects

Author : A. D. Jankowicz

eISBN13/ArticleID: 9781844808342

PubDate : 9/12/2004

Quantitative Methods for Business Decisions

Author : Jon Curwin , Roger Slater

eISBN13/ArticleID: 9781408007853

PubDate : 15/12/2007

Strategic Management - Awareness, Analysis and Change

Author : John L. Thompson , Frank Martin

eISBN13/ArticleID: 9781844808373

PubDate : 22/4/2005

Economics

Author : N. Mankiw , Mark Taylor

eISBN13/ArticleID: 9781844808229

PubDate : 25/1/200

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ACCESSING E-BOOKS FROM THE LRC HOMEPAGE:

If offsite you will need to log onto Athens via: http://auth.athensams.net/setsite.php?&id=UWIC

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NOTE

The precise method of accessing books varies with the supplier. The screenshots show examples (note: most text are within My Library)

enter author or title + search

click e-book

Athens link

enter title

view e-book

Athens link

read online

ACCESSING E-BOOKS OFFSITE

NB: you will need to log onto Athens via: http://auth.athensams.net/setsite.php?&id=UWIC

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MARKETING AND RELATED E-BOOKS

All texts were available at the time of publishing: however note that some may be deleted and others added.

Also note that due to changes to the LRC website the hyperlinks no longer work; access text via LRC Catalogue as shown on previous pages.

MARKETING THEORY

Principles & Practice Of Marketing BIZ-ED

Author : Jim Blythe

eISBN13/ArticleID: 9781844808267

PubDate 2009

From basic to higher level:

Foundation marketing [[electronic resource]] / Liz Hill & Terry O'Sullivan. - 3rd ed.

Hill, Elizabeth, 1960- Other titles by Author(s)

Publication Date: 2004

Number: 1405870346

Marketing [electronic resource] : the basics / Karl Moore and Niketh Pareek

Moore, Karl Other titles by Author(s)

Publication Date: 2006

Number: 661052209x

A very short, fairly interesting and reasonably cheap book about studying ma

Blythe, Jim Other titles by Author(s)

Publication

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