Histoire de mcdonald's

Hello we'll introduce a fast food restaurant called McDonald.

Here are three headline.

Number one: introduction

Number two: history of McDonald society

Number three: sector / business activity division of the company McDonald Corporation.

Introduction

McDonald's Corporation is the world's great fast-food chain, servant around 64 million customers each day (2010). Based in the United States, the company has been founded by businessman Ray Kroc in 1952 (the symbol of the famous "M" is set in 1955) bought the rights to a small chain of hamburger from 1937 by Richard and Maurice McDonald. A McDonald's restaurant is operated by a commercial network, by an affiliate or by the company itself.

History of McDonald society

The story of Mc Donald's restaurants begins in 1940 with the restaurant "McDonald's Bar-B-Q»Opened by two brothers Dick and Mac McDonald's in California. By the end of the 1940s, the two Restaurateurs decided to modify the concept of their restaurant and adapt their menu to a young clientele. It's the beginning of success thanks to French fries. In 1954, the Mc Donald's brothers for project to open franchises across the country. They are looking for a and meet a self-taught businessman, Ray Kroc, who at that time was selling robots for restaurants. The commercial of 52 years has a revelation by discovering the methods of work of the restorers and decides to engage in the adventure initiated by the brothers. This is the beginning of a undeniable success throughout America. In 1961, Ray Kroc is at the initiative of a project for the creation of "Hamburger University" which provides students with hamburger preparation diplomas according to the methods of the firm Mc Donald's. 1967 marks the internationalization of Mc Donald's first Canada then to Puerto Rico then to Japan, Spain, Denmark in the 1980s ... Mc Donald's restaurants have diversified their offerings by adapting the food habits of the countries in which they settled and by proposing new services such as the "drive" which allows you to withdraw your order by car, outside the restaurant. Despite attacks on lack of hygiene and quality of food sold, such as the movie "Supersize me" in the US, or the destruction of a Mc Donald's restaurant by alter mondialist José Bové France, the group has been able to respond with effective communication campaigns and an evolution of its menus that are more dietetic according to the brand. True sign of the hegemony of American culture in the world, the chain Mc Donald's fast food restaurant is one of the most popular in the world positions in almost all metropolises in the world despite scandals that may arise against the mark.

Sectors / Business division of Mc Donald's Corporation

Mc Donald's Corporation is the world's leading fast food chain. The group offers a variety of low-priced menus, made quickly and eat on the spot or take away. The flagship product of the chain is the hamburger. The turnover of the group is divided according to different types of Mc Donald's Corporation related restaurants:

...